The Myth of Finding the Perfect Hat

Just as the shopkeeper told Harry Potter, “The wand chooses the wizard…” so does the hat choose you!

It is not an unusual occurrence that someone will come into the shop and say they are “just looking” and don’t want our help. But they go on to try on hat after hat, looking for the “right one” while our sales person is standing by, hat in hand, waiting patiently.

You see, our sales people are trained hat whisperers, and they know how to listen. They can see the customer’s energy and can listen to which hat is calling to them.

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Beth Watrous helping customers pick their perfect hat.

Our sales people may ask you a few questions to help narrow your options, such as:

  • Is this hat for everyday wear or a special occasion?
  • What kind of music do you like to listen to?

Meanwhile, they are checking out your vibe, your style – do you seem to like attention, want to me noticed? Or perhaps you are more subtle, want to hang back a bit?

No matter what your style, from Steampunk to Outback, we have got your topper!

There is an art to picking the right hat – one that creates symmetry and brings balance to your face.

The right hat complements the features you have, accentuating the positive and creating harmony.

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Jamie Foxx and his daughter Annalise Bishop wearing the Wisdom

If you have a round face, a flat bill may make your face look rounder, so you may want to avoid that style. Tilt your hat back a bit, if it is tilted forward your face may look shorter.

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Madison Hu wearing a Summit 

If your face is longer, pick a hat that will shorten the appearance of your face. Perhaps a Fedora, jauntily tilted to the side?

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Drake Bell wearing the Summit

If you are like me and have a square face, well then, that wide brim might be calling to you. Pick a hat with some curve to it to soften the hard angles.

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Brando Eaton wearing a Cyclone

The right hat can make all the difference – it can bring you to the forefront or give you a quiet confidence.

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It can also transport you to another realm completely, so tread carefully, and trust the hat!


If you would like to read more about selecting and wearing your next hat, check out these links:

From The Art of Manliness

From Men Style Fashion

From Articles of Style

From Essential Style for Men

As the world’s leading luxury boutique hat brand for over 40 years

American Hat Makers prides itself on creating handmade American products.

We are THE Premiere cut and sew facility in the world.

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Written for American Hat Makers By Jessica Johnson

Face Off!

Have you heard of SyFy’s competition series, Face Off? It’s an absolutely crazy show where special effects make-up artists participate in elaborate challenges for a grand prize and the honor of being Hollywood’s next great effects artist.

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Gotta get it just right!

We at American Hat Makers love seeing what other creative minds can do, so naturally this show was right up our alley! Seeing the contestants give their all at something they are so passionate about is awe inspiring!

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Stunning work!

We’ve been introduced to some really unique and talented individuals such as Cig Neutron! As the love child of 80’s campiness and 50’s sci-fi, Cig Neutron has been creating creatures from his imagination — his “Cig Neutron Universe” — since childhood. He crafts an elaborate story for all the creatures he designs in order to better realize his sculpts.

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Mr. Cig Neutron looking gloriously dapper!

He is currently a special effects make-up artist and a freelance sculptor, and co-founder of his company Bizarro Au Go-Go. In 2013, he won the Son of Monsterpalooza costume contest with his Baphomet makeup. Cig and his girlfriend Rani enjoy dressing up in full creature makeup and going out to karaoke bars.

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Rani rocking a Draco with her amazing makeup!

We also got to meet the amazing Rachael Wagner! Rachael Wagner is an accomplished makeup artist with a professional concentration in special effects makeup, creating and applying highly realistic prosthetics for film, television and live events. She is a graduate of Make-up Designory’s Master Program and a finalist in multiple IMATS Battle of the Brushes events. She has worked with and for many diverse clientele, including Fall Out Boy, National Geographic, Girl Scouts of America, the Metropolitan Opera, Universal Studios, Hyundai, Nerdist, Syfy, MGMT, Solar City, Sheroes Entertainment LLC , the Magic Castle and DragonCon. Rachael has returned to freelancing after almost a year of working as Global Effects Inc’s project supervisor, a prestigious costume and fabrication shop with whom she had the honor of working on many special projects, including Steven Spielberg’s Bridge of Spies, Agents of S.H.I.E.L.D, Castle, the upcoming film Geostorm and a host of live events including Universal’s stage shows.

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Rachael knows how to wear a Garbo just right!

Among others we had the pleasure of interacting with was RJ Haddy! Robert “RJ” Haddy’s goal when he was cast in season two of Face Off was to give his career a push so that he could quit teaching high school and work full time on his art. Mission accomplished. These days, RJ works full time creating special effects and running an e-commerce site selling airbrush equipment, including his own Shadow line of brushes. He hopes that his new confidence and refined techniques will propel him to new heights in the special FX world. He’d like to use the champion’s prize money to build up his airbrush business, and also to allow his mother to retire. His favorite movies with special effects are Labyrinth, The Dark Crystal, Little Shop of Horrors, Star Wars, Batman (1989), Beetlejuice and Gremlins.

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RJ as the Penguin, and Merry Lee.

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Seeing our hats grace the heads of such inspiring, driven, and creative individuals is exactly why we do what we do. Being around others who have the same mission to create  art and impact the community pushes us to reach for higher standards when it comes to every aspect of the way we do things. Don’t forget to check into Syfy channel on January 24th for the newest season of Face Off and keep an eye out for the latest and greatest in headwear only from American Hat Makers.

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Hannah Bertollini Watrous

One of the first things you notice about Hannah Bertollini Watrous is the warmth of her smile. Most likely the second will be the warmth of her hug, because whether she is meeting you for the first, or fifty-first, time she will greet you like you are a long lost friend.

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Its that open joy that drives Hannahs work as the Global Brand Marketing Manager for Watsonville-based American Hat Makers.  Hannah is an integral piece of the family business (Husband Garth is the son of Founder Gary Watrous), whose mission is, Having fun, laughing often, and honoring everyone’s unique strengths.

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When I first met Hannah it was not long after American Hat Makers had moved into their large warehouse near the Watsonville airport. What began as a one-man operation in her father-in-laws garage over 40 years ago has since grown to employ 50 positive and fun loving people who work together to produce the finest, most striking, handmade leather hats in the world.

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As Global Brand Marketing Manager, Hannah is tasked with promoting several unique brands under the American Hat Makers umbrella. This is no small task, as each line has its own distinct personality. Her work takes her all over the country, from the Sturgis Motorcycle Rally in South Dakota, to high-end trade shows in Las Vegas and New York.

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Regardless of how many miles she is logging, Hannahs priority is family first and foremost. I love that my beautiful daughters (Gianna, 23 and Leilani, 16) have the courage to follow their dreams, take risks, and fall short. They both love deeply, are knowledgeable, athletic, nurturing, humorous, and part of the next generation of entrepreneurs who will make a difference in our community,she said.

dsc_0052As far as her marriage is concerned, Hannah clearly loves working with her husband Garth as much as she loves him. We really complement each other. Im proud of the fact that we work so hard on our relationship so that our girls are able to see what a healthy relationship looks like – to be respected, loved, and enjoy life to the fullest!”  

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Clean and sober for over 18 years, Hannah is now addicted to living life fully present and finding love and laughter in every day. Her dedication to enjoying life is evident in every aspect of her being. With her guidance, American Hat Makers dedicates as much to the fulfillment of their employees as they do to making amazing hats. She and Garth mentor employees, provide monthly themed breakfasts and lunches and Keep it Weird days (where everyone dresses up and laughter and smiles abound!) They work to encourage each and every employee to become their highest selves and fulfill their dreams.

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One of the things Hannah feels most strongly about is helping the community. I know we are fortunate to live a charmed life and it feels exceptionally good for my family to be able to give to those in need.

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Whether it is through American Hat Makersannual Hat Day in the Sun event, where they give away hundreds of hats and educate the community about protecting their faces from the sun, or by gifting beanies and socks to the homeless each winter through their Headwear for the Homeless campaign, Hannah knows it is through giving that we receive much more.

I used to really worry about what others thought of me,she said.  Now I feel incredible knowing I work hard at keeping my side of the street clean and discovering how I can be the best me, and finding ways to impact our world in a positive way. There’s not a doubt in my mind that I can make a difference. I have an abundance of Faith in the outcome.IMG_0625.jpg

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Ruby Roxanne Agresta

Ruby Roxanne Agresta is a powerhouse. She is one of those women you meet and later ask yourself, “How does she do it…and how do I get some of that energy?”

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Not only does Ruby have a successful business as the creator of Ruby Roxanne Designs leather jewelry and hats, she has been married for 11 years to her handsome husband Jim, and together they raise three beautiful children in Scotts Valley.

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She is deeply involved in the art community through her work with Pivot; The Art of Fashion and explores her avant-garde creative side by creating Wearable Art and mentoring teens through FashionTEENS Santa Cruz.

“I love creating very unique pieces that makes one wonder what is that made out of? whether it be a dress, jumpsuit, hat or headpiece,” she said.

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I was surprised to learn that Ruby considers herself “kinda shy” because she really does have a big, sparkly personality, just like the wearable art she creates. She is known for her gorgeous, often blinged-out, leather cuffs. (You may well know someone who has been “cuffed” by her – I know I have been!)

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It makes sense that, as a designer and stylist, Ruby feels more comfortable behind the scenes, even though she doesn’t fade into the background herself at all.

“I’m very proud of myself for never turning down a challenge. I push myself to think and design outside of the box,” she said.

Her latest challenge has been designing hats for Watsonville-based American Hat Makers Ruby Roxanne Designs and American Hat Makers have joined forces to get their hats seen in the world of high-fashion, and guess what? They are making it happen!

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“I didn’t really think I could do it [design hats], but with the encouragement and support of Garth & Hannah Watrous  – plus the incredible production team –  we came out with a collection of amazing hats,” Ruby said.

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And that quest to get their hats seen in the high-fashion world? Well, it’s happening. The hats were featured on the runway at New York Fashion Week for Tumbler & Tipsy and a gold metallic top hat Ruby designed was featured on the cover of Lux-PR Magazine.

But that is really just the beginning. “I am super excited to announce my new venture with American Hat Makers,” Ruby shared.  “Ruby Roxanne Head Couture is a luxury high end wearable art collection of gorgeous hats and head pieces that will make anyone who wears them become ART!”

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When I asked Ruby what the keys to her success are she didn’t hesitate, “Having an open mind,” she said. “If I hadn’t been open to working with Garth and Hannah and American Hat Makers I wouldn’t be on this new path.”

It looks like a path to the runway to me!

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Badass Elegance with Voodoo Hatter!

Looking for a hat that will set you apart from the crowd? You’ve come to the right place. 19th Century style infused with fierce sensibility and a touch of dark energy make Voodoo Hatter essential to your subversive lifestyle. From hard-kicking rocker to brazen biker or neo-noir grifter, you will make a definitive statement wherever you go.

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The Deadwood by Voodoo Hatter

We designed these bad boys to be the kinds of hats you become known for wearing. Formed out of black or brown full-grain smooth leather, our toppers are built to last, and are guaranteed to draw eyes.

Featuring laser engraved and airbrushed designs from Adam Rose of Fallen Owl Tattoo, finding more artful hats would be a chore. Adam’s creative vision truly sets these hats apart from the rest.

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The Skull ‘N Roses designed by Adam Rose

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The Silver Skull designed by Adam Rose

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The Balance designed by Adam Rose

Handmade with unsurpassed attention to quality and a discerning eye on the details, each piece is as much an individual statement as it is a cover for your head. Elegantly don a Voodoo topper at an exclusive event, or boldly show off your attitude at a motorcycle rally, it’s truly up to you.

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They’ve even been said to stay on at 60+ MPH!

When it comes to accessories, hats are the most powerful of all. Nothing sets you apart from the crowd more than a hat from Voodoo Hatter. Utilizing exotic materials hardly found elsewhere, each hat is truly a handmade work of art.

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The Caliber, available in black, cigar, rattlesnake, and red.

Accents of rattlesnake and ostrich leg elevate the Caliber to a new level of artisan craft. A dual appliqué accentuates the bold crown to make this one fierce topper!

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The Rio Topper by Voodoo Hatter

The Rio Topper is like no other hat in this collection.This hat is made in all black leather, and accented with an intricate appliqué that highlights Eastern Diamondback rattlesnake skin on the front of the crown. The unique hatband is made from double rattles that cross in the front and are tied together with a reproduction 1944 Mercury dime. Just the hat for the elegant Voodoo punk.

Featuring a deer-skin band embellished with a taxidermy eye, the Eye band brings all of the mystique and allure of the Kraken into a minimalist package. Stand out at any event with this elegant topper.

 

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The Silverado by Voodoo Hatter

Reminiscent of a pork pie, but with a distinctively western brim. This hat is low, lean, and mean. Leave the brim flat for a gunslinger look or curl the brim to dial up the attitude.

With hats like these, it’s hard not to make an impact! Next time you’re looking for a powerful accessory that speaks on it’s own, go with those who know best!

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Western Perfection with Double G!

You’ve never seen a collection of hats like this. Double G designs are high spirited and fearless. From hard-driving rockers to wild country icons, these are hats made for the boldest of men and women. Inspired by classic western styles, revitalized with exotic materials and top of the line production techniques, these hats are sure to draw attention wherever they go!

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The Durban by Double G.

With a decidedly western flavor, styles range from the straight ahead Plainsman to the exotic Durban. Pack one on your next motorcycle trip or throw it on when meeting friends at the ski lodge, these hats don’t discriminate. Wear it to a music festival to show off style and keep you cool and protected from the sun!

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The classic Plainsman hat.

These all-leather stunners attract attention wherever you go. Double G hats are crafted from select finished and suede leathers with exotic rattlesnake, deerskin, and fur embellishments. Featuring sewn-in wires in the brim to allow for a wide range of shapes and styles, these hats can be personalized to be just right for you.

 

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The Reno by Double G.

 

Rather than just show pieces, these hats are as tough, durable, and fully functional as those who inspired their designs.

 

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An aisle of leather used in manufacturing hats.

All Double G Hats are made by hand in Watsonville, California with the same pride and attention to detail we at American Hat Makers have always tried to maintain. We stand behind the quality of our hats and are convinced that you’ll love the hat you decide on. Above and beyond the creation of superior products, we strive to create an environment in which we treat our patrons and employees with compassion and integrity!

 

 

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Crafting a handmade hat.

Double G is more than just hats. Double G represents over 40 years of tried and true business practices and superior manufacturing quality. Make the jump today and check out a hat that will last you a lifetime!

 

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How to use a hat cone!

Using a Hat Cone is an important part of keeping your hat in proper condition! Over time, a hat resting unsupported on a surface will lose the valuable style on the brim. To prevent this, there is a wonderful device called a hat cone!

The durable plastic cone has adjustable Velcro tabs in the back that will shrink or expand the cone to match the size of your hat. To use it, simply adjust it to a size suitable for your hat and place it on a level surface! Now you never have to worry about your hat losing it’s style again! You can check out these hat cones on our website. Hope this has been helpful!

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Step by step tour through LASER ENGRAVING!

The Draco is a top seller in the Steampunk Hatter brand and it’s easy to see why!
With beautiful engraved detailing and shading matched with luminous airbrushed colors the Draco stands out and is a perfect example of what makes our laser engraving process so important, which is why it will be the design we follow through the process today!

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Step 1, Original Drawing:
Sketch out your original design onto paper the size of the hat crown this will insure that none of the design will be cut off in the finished product. Once you have a design you are happy with, the design gets inked in with a fine tip black pen and the remaining pencil marks get erased.
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Step 2, Computer Editing:
The completed ink drawing is scanned into the computer and opened in the editing program, Corel Draw. There, the design is cleaned up and modified to be read by the laser engraver.

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Step 3, Parts:
What kind of leather will the design be printed on? Every kind of leather engraves and cuts differently, so it is important to test on scraps. Have parts dye cut out of the desired leather to engrave on.

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Step 4, Airbrushing:
Not all of our laser engraved hats get airbrushed but the majority do. When the parts are airbrushed it makes the contrast and pop more than a hat without it. Airbrushing also gives us colors we never had the ability to create before. Some hats have up to 6 different colors and many airbrushed hats have custom templates to help the airbrushing be more precise.

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Step 5, Engraving:
Now that you have all of the parts and the design ready in the computer, you are ready to print. All of the speed and power settings are programmed in the Corel Draw and then sent to the laser engraver. Line up your parts in the machine, press print and watch the magic happen!

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Step 6, Production:
Last but not least, all of the finished parts are sewn together into a one of a kind, handmade hat!

draco-steampunk-dragon-backgroundThe Draco
“How sharper than a serpent’s tooth…?” From the depths of time itself comes an all-leather masterpiece of fierce design and regal pedigree. Our Draco asks nothing more from its wearer than 100% boldness, as that’s what it presents to the world. Hand-worked dragon-scale pattern, scalloped leather band, powerful wing accent and serpentine eye all come together to speak of battles yet to win and skies to seek aloft. Available in black and brown, to match almost any mood, the Draco is a solid beauty. Water-treated, like our other offerings; however the wing itself holds its shape best when kept as dry as the dragon’s breath. Buy the Draco today, wear it to your next gathering, and utter not a sound. Let this beauty do the roaring for you.

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Photographer Spotlight – Neil Simmons


Neil Simmons is a photographer with a flair for life that shows up in his work. With a background in both business and photography (as a double-major at San Jose State University), fueled by a true affinity for the art of making pictures, Simmons exemplifies what it means to be a risen star in the field of professional photography. Raised in Santa Cruz County, Simmons lives close to many of his favorite photogenic spots, but he also makes a point of traveling to study other parts of California and the West, enjoying the challenge of getting the shots he wants while on the road. The world around him, shimmering and rippling with ever-changing light, provides Simmons with the materials he needs to be inspired and productive. An avid surfer and snowboarder, Simmons enjoys being out in natural settings sharing the activities he loves most with his wife and two children.

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We at American Hat Makers have had the pleasure and privilege to work with local photographer, Neil Simmons for around 2 years and we could not be happier with not only the quality of his work but the positive and productive attitude he brings to every photo shoot.
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Neil shows skill and experience in being able to always get the best out of his models, another challenge to any photo shoot, but it hardly seems like a challenge when Neil is consistently capturing beautiful locations without taking attention from the models who always look and embody the genuine feeling of the picture for a perfect balance in every image.
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Neil is known for his eye, if you are planning on doing a shoot with Neil be on your toes when it comes to location! Neil’s artistic edge kicks in when it comes to finding every possible shot for the most variety possible in every location and trust us, you won’t be disappointed with the results!
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Neil’s hard work has paid off bringing a new sense of life to the American Hat Maker brands, giving a clear division of the brands using specific setting and mood in a way we didn’t think was possible, so thank you Neil for these years together and we hope to continue growing together for more years to come!

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Runway-ready collection of hats inspired by the retro underground fashion of ‘The City’ “Ashbury Hats”

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Drake Bell in a Navy Summit

Whether attending a formal event or exploring the streets of a new city, Ashbury has the personality and confidence to show the world there is no such thing as overdressed!
With popular style like the Summit and Soho, Ashbury offers not only the look and feel of the retro San Francisco underground but a new take on functionality with crushable, durable leather to make it easy to take these stylish hats on the go and to insure a hat that outlasts seasonal fashion trends and keeps you in style for years to come!

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Jamie Foxx in a Saddle Summit

Ashbury Hats’ retro designs aren’t merely imitation of the classic underground city style but an inspired collection of hats reminding us that foggy days and a runway aren’t that different with a re-imagination of seasonal colors matched with handmade, easily stored materials.

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Cerina Vincent in a Chocolate Soho

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Josh Kelly in a Chocolate Soho

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You carry your style with you when you travel. Whether a long excursion, or just a trip around the corner, a packable hat that keeps its looks is the piece you need. And that’s exactly what you’ll find in the Soho. This lightweight and durable hat is tough and cool and makes you the hit of the hiking trail or music festival. Heck, why not the music festival at the end of the hiking trail? Available in a variety of colors to match any mood or wardrobe. Grab the Soho today, and hit the road, Jack! (5 colors available)

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The Summit offers a variety of colors in this brand-specific combination of felt and leather to ensure an easy choice for every season and the handmade comfort expected from American Hat Makers. Because we know style is all about how the hat makes you feel the Summit‘s wide brim keeps you in the shade for your mid day city strolls without impairing vision when it hits the late night out on the town making this hat ideal for anyone trying to stand out in all the best ways! (5 colors available)

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