The Myth of Finding the Perfect Hat

Just as the shopkeeper told Harry Potter, “The wand chooses the wizard…” so does the hat choose you!

It is not an unusual occurrence that someone will come into the shop and say they are “just looking” and don’t want our help. But they go on to try on hat after hat, looking for the “right one” while our sales person is standing by, hat in hand, waiting patiently.

You see, our sales people are trained hat whisperers, and they know how to listen. They can see the customer’s energy and can listen to which hat is calling to them.

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Beth Watrous helping customers pick their perfect hat.

Our sales people may ask you a few questions to help narrow your options, such as:

  • Is this hat for everyday wear or a special occasion?
  • What kind of music do you like to listen to?

Meanwhile, they are checking out your vibe, your style – do you seem to like attention, want to me noticed? Or perhaps you are more subtle, want to hang back a bit?

No matter what your style, from Steampunk to Outback, we have got your topper!

There is an art to picking the right hat – one that creates symmetry and brings balance to your face.

The right hat complements the features you have, accentuating the positive and creating harmony.

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Jamie Foxx and his daughter Annalise Bishop wearing the Wisdom

If you have a round face, a flat bill may make your face look rounder, so you may want to avoid that style. Tilt your hat back a bit, if it is tilted forward your face may look shorter.

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Madison Hu wearing a Summit 

If your face is longer, pick a hat that will shorten the appearance of your face. Perhaps a Fedora, jauntily tilted to the side?

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Drake Bell wearing the Summit

If you are like me and have a square face, well then, that wide brim might be calling to you. Pick a hat with some curve to it to soften the hard angles.

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Brando Eaton wearing a Cyclone

The right hat can make all the difference – it can bring you to the forefront or give you a quiet confidence.

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It can also transport you to another realm completely, so tread carefully, and trust the hat!


If you would like to read more about selecting and wearing your next hat, check out these links:

From The Art of Manliness

From Men Style Fashion

From Articles of Style

From Essential Style for Men

As the world’s leading luxury boutique hat brand for over 40 years

American Hat Makers prides itself on creating handmade American products.

We are THE Premiere cut and sew facility in the world.

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Written for American Hat Makers By Jessica Johnson

Hannah Bertollini Watrous

One of the first things you notice about Hannah Bertollini Watrous is the warmth of her smile. Most likely the second will be the warmth of her hug, because whether she is meeting you for the first, or fifty-first, time she will greet you like you are a long lost friend.

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Its that open joy that drives Hannahs work as the Global Brand Marketing Manager for Watsonville-based American Hat Makers.  Hannah is an integral piece of the family business (Husband Garth is the son of Founder Gary Watrous), whose mission is, Having fun, laughing often, and honoring everyone’s unique strengths.

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When I first met Hannah it was not long after American Hat Makers had moved into their large warehouse near the Watsonville airport. What began as a one-man operation in her father-in-laws garage over 40 years ago has since grown to employ 50 positive and fun loving people who work together to produce the finest, most striking, handmade leather hats in the world.

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As Global Brand Marketing Manager, Hannah is tasked with promoting several unique brands under the American Hat Makers umbrella. This is no small task, as each line has its own distinct personality. Her work takes her all over the country, from the Sturgis Motorcycle Rally in South Dakota, to high-end trade shows in Las Vegas and New York.

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Regardless of how many miles she is logging, Hannahs priority is family first and foremost. I love that my beautiful daughters (Gianna, 23 and Leilani, 16) have the courage to follow their dreams, take risks, and fall short. They both love deeply, are knowledgeable, athletic, nurturing, humorous, and part of the next generation of entrepreneurs who will make a difference in our community,she said.

dsc_0052As far as her marriage is concerned, Hannah clearly loves working with her husband Garth as much as she loves him. We really complement each other. Im proud of the fact that we work so hard on our relationship so that our girls are able to see what a healthy relationship looks like – to be respected, loved, and enjoy life to the fullest!”  

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Clean and sober for over 18 years, Hannah is now addicted to living life fully present and finding love and laughter in every day. Her dedication to enjoying life is evident in every aspect of her being. With her guidance, American Hat Makers dedicates as much to the fulfillment of their employees as they do to making amazing hats. She and Garth mentor employees, provide monthly themed breakfasts and lunches and Keep it Weird days (where everyone dresses up and laughter and smiles abound!) They work to encourage each and every employee to become their highest selves and fulfill their dreams.

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One of the things Hannah feels most strongly about is helping the community. I know we are fortunate to live a charmed life and it feels exceptionally good for my family to be able to give to those in need.

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Whether it is through American Hat Makersannual Hat Day in the Sun event, where they give away hundreds of hats and educate the community about protecting their faces from the sun, or by gifting beanies and socks to the homeless each winter through their Headwear for the Homeless campaign, Hannah knows it is through giving that we receive much more.

I used to really worry about what others thought of me,she said.  Now I feel incredible knowing I work hard at keeping my side of the street clean and discovering how I can be the best me, and finding ways to impact our world in a positive way. There’s not a doubt in my mind that I can make a difference. I have an abundance of Faith in the outcome.IMG_0625.jpg

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Meet Our Newest Jewel: Ruby Roxanne Designs

When Hannah Watrous, Director of Global Marketing and resident fashionista at American Hat Makers, wanted to bring some extra high-fashion glamour and pizzazz to the company she reached out to local designer Ruby Roxanne Agresta.

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Hannah Watrous and Ruby Roxanne at WESA in Denver

Known for her much adored leather statement cuffs – seen on the wrists of rock stars, celebrities, runway models and that stylish woman you see around town – Agresta’s company, Ruby Roxanne Designs, exhibits a strong appreciation for well-crafted, carefully designed, high-quality leather accessories and Hannah Watrous knew she wanted to meet Ruby.

Initially attracted to Ruby’s keen marketing and branding, Hannah recalls,  “I wanted to meet with her and ask what she was doing to reach the celebrities because I thought she was doing a remarkable job.”

 

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Some of the many celebrities who rock RRD!

Luckily,  Hannah Watrous is both patient and persistent, because it took over two years for the two world-traveling, successful working moms to be able to connect face to face. Ruby remembers Hannah extending an invitation for her to come to the Hat Hangar.

“Hannah said, ‘Why don’t you come to my little store, we just opened it.’ When I got here and looked around my jaw dropped and Hannah said, “Well, the store is little!” said Ruby, laughing.

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American Hat Makers’ not so small home.

While Ruby was impressed with the quality of the hats and the size of the business it still took a bit of persuading to get her into the hat business.

“We worked together and got some hats on some celebrities,” recalls Ruby, “but when they asked me to design a collection I said no way. I love a challenge, but I didn’t want to let them down.” 

But then Ruby began to think about all the work she does with teens through her work as a mentor with local organizations FashionART and Pivot: The Art of Fashion and she realized, “I gotta practice what I preach!”

Even though she admits she was “a little scared” she designed her first two hats under the Ashbury hat line – the Maddy and the Bella – which made their debut in Denver at the Western and English Sales Association Market.

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Hannah rockin’ the Maddy by Ruby Roxanne Designs

Hannah Watrous couldn’t be happier with Ruby’s designs. “Ruby adds an element of flirty fashion to our leather hats that we haven’t had up to now. If you want to feel luxurious and fabulous and stand out in the crowd then you want to have one of the hats from Ruby’s collection!”

Ruby brings bling, high-fashion, and meticulous attention to detail to her collection and this innate sensibility meshes perfectly with American Hat Makers’ commitment to unique, artisan, best-in-class hats.

Ruby is thrilled to be a part of the American Hat Makers family. “[American Hat Makers] are so amazing to work with,” she says. “They love my work and I love their work and it has just been a blessing!”

According to Hannah, the feeling is mutual. “Ruby is like a sister from another mother.  I absolutely adore her. She has the most giving and generous heart, she’s easy to get along with – we laugh often – and working with her has been a perfect fit for our company.”

Welcome to the American Hat Makers family Ruby Roxanne Designs!

 

 

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