Our hats are off to you….except in the sun!

American Hat Makers is co-sponsoring “Hat Day in the Sun,” a national campaign created by The Headwear Association to promote skin cancer awareness!

On June 22, 2017,  starting at 1pm, we will be will be giving out 300 FREE hats at our factory while supplies last! We’re located at 125 Aviation Way, Watsonville CA 95076

Also, on the day of the event, ALL ITEMS (purses, wallets. jackets, hats, etc.) in our retail store will be 50% off!

Snacks and refreshments will be provided, so don’t miss out on this wonderful opportunity to come and have some fun and walk away with a free hat that’ll keep you cool and protected!

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One of the highlights of the day was meeting Chris from Aptos. He had heard about our event while he was at his dermatologist’s getting a cancerous growth removed. While he was in the waiting room he saw a postcard announcing Hat Day in the Sun and he decided to come check it out. After such a health scare, he was thrilled to receive a quality hat that could stand up to the sun and heat and still keep him protected.

Thank you Kathleen Rooney, RN.LE. for volunteering last year

Kathleen Rooney, RN.LE. volunteered her time to hand out sunscreen and lip balm and talk about the importance of sun protection with all of our visitors. Thank you Kathleen and Palo Alto Medical Foundation’s Santa Cruz Dermatology Group!
ATTENTION ALL DERMATOLOGISTS/SKINCARE PROFESSIONALS! We’re really interested in providing skin screenings at future Hat Day in the Sun events, so if you would be able to donate your time to provide a necessary service to the community please contact us so we can coordinate!

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According to Hannah Watrous, Director of Global Marketing and Branding for American Hat Makers (and organizer of the event), “It wasn’t about giving away free hats. It was about educating our kids about the dangers of skin cancer– really relevant in a beach community.”
One thing we love doing here at American Hat Makers is staying connected through the use of press tours! Here we’ve attached photos from our previous press tours and we look forward to stopping by your facilities sometime next week to gift you a hat to keep you safe from the suns harmful rays! If any of your wonderful staff would like a free hat, tell them to stop by on the day of the event! #PressTour

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Jondi Gumz
Santa Cruz Sentinel
Scotts Valley

 

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Rosemary Chalmers & Bill Graff
KSCO Radio
Santa Cruz

 

Noel Smith
Capitola Soquel Times
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Brian Williams
Register-Pajaronian
Watsonville

 

 

 Shaz at Pajaro Valley Chamber
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Monica Karst, Founder of Santa Cruz Socialites

Santa Cruz Sentinel

Good Times

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Santa Cruz Chamber

Here’s a recap of our 2014 event!
 

Did you know skin cancer is the most common of all cancers? The fact is 90% of all skin cancers are caused by over-exposure to the sun.

The good news is there are many things you can do to decrease your exposure to the sun, and reduce the possibility for skin cancer.

Here are a few top tips to protect your skin that you can start today!

  • WEAR A HAT! You can purchase an American made leather hat here.
  • Seek out the shade between the hottest part of the day 10am-4pm
  • Do not burn, and avoid tanning and UV tanning booths
  • Wear lip balm with sunscreen everyday
  • Cover up with clothing — breathable long-sleeved shirts and pants are best
  • Wear large UV-blocking sunglasses
  • Use a broad spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher even on foggy days
  • For outdoor activity, use a water-resistant, broad spectrum (UVA/UVB) sunscreen with an SPF of 30 or higher
  • Apply 1 ounce of sunscreen to your entire body 30 minutes before going outside
  • Reapply sunscreen every two hours or immediately after swimming or excessive sweating
  • Keep newborns out of the sun, and use sunscreen on babies over the age of six months
  • Examine your skin each month from head to toe and make note of any abnormal growths or moles
  • Schedule a yearly skin exam with your physician or dermatologists
  • Keep sunscreen in the car – for long car trips
  • Use extra sunscreen near water, snow, and sand – these surfaces reflect the intensity of UV rays
  • Buy extra bottles of sunscreen and keep in gym bag, trunk, diaper bag and purse
  • Lightly spray sunscreen in your hair or on head for extra protection

For more information or to buy UV-Protection Sun Hats, visit our American Hat Makers Hat Store.

Have a safe and happy Summer!

Resources:
http://skincancerprevention.org/skin-cancer/prevention-tips
http://www.skincancer.org/prevention/sun-protection/prevention-guidelines
http://www.aad.org/dermatology-a-to-z/diseases-and-treatments/q—t/skin-cancer/tips

If you have any questions at all please feel free to contact me, I’d love to connect with you! AmericanHatMakers@gmail.com
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Single Contour and Double Contour bands. What’s the difference?

Here at American Hat Makers, we offer a wide range of Hat Bands to accompany our hats. We offer some of our hat styles un-banded, which gives you the option to choose your own band from the various options we offer, or to make your own and make your hat truly unique! There is one key difference between the different bands we offer. Depending on the style of hat you have, you’ll need either a Single Contour or Double Contour band.

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A single contour crown with a single contour band.

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A double contour crown with a double contour band.

Virtually any other hat company offers their hats utilizing a single contour design. For some of our hats, such as the Cyclone, the Silverado, and any of our fedora styles, there is only one contour around the crown, so you would need a Single Contour band.

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The Silverado (Single Contour)

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The Soho (Single Contour)

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The Cyclone (Single Contour)

For our top hat styles, such as an El Dorado or a Coachman, and our outdoor styles such as a Crusher or a Breeze, the crown features two contours instead of one. This gives the hat a more exaggerated style, and causes to hat to flow around the ears rather than going straight across your head. These styles would need a Double Contour band.

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The Crusher (Double Contour)

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The Breeze (Double Contour)

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The El Dorado (Double Contour)

When ordering a hat band on our website, make sure you select which contour option would suit your hat the best, and if you have any questions or concerns you can always give us a call at 1-800-642-3428!

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Mechanical Flipbook hats!

When was the last time you saw something REALLY innovative and cool? We’re excited to announce we’ve partnered with Mechanical Flipbook to crank out some awesome new hat styles. These bad boys contain an internalized kineograph which rapidly sequences images one after another in order to generate a moving image!

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They’ve got a kickstarter campaign going on to fund the project and make these hats available to everyone! Steampunk Hatter and Mechanical Flipbook are going to be at the Maker Faire this weekend so go check them out and get the latest info on these awesome hats! Stay tuned for when these will be available and other insights into the design process!

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How did Hats for American Heroes start?

 

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Our latest venture in philanthropy, Hats for American Heroes is the result of one simple question. One evening, Garth and Hannah Watrous and their daughter Leilani were having a typical family dinner. Throughout the course of conversation, Leilani brought up a very important question. Why is it that when servicemen and women return from their service, they seem to be forgotten and their selfless acts left unacknowledged? After hearing this, the Watrous’s have set out to do anything and everything they can to give back to those who have given everything.

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Garth and Hannah were awarded Challenge Coins to commemorate their efforts towards veterans.

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They contacted American Dream U to inquire about any ways that they could be of service to our veterans. American Dream U is a non-profit dedicated to helping our military get the education and access to resources they need to find their dream job or to start a business of their own. American Dream U then invited Garth and Hannah to Washington D.C where they were given the opportunity to tour the Walter Reed National Military Medical Center, and later attend an event put on by American Dream U where Garth had the opportunity to speak in front of a captivated audience of veterans, discussing entrepreneurial advice and aspects of business. Afterward, Garth and Hannah insured that each and every veteran was able to walk away with a hat of their choice.

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This event was the first of many opportunities to give back to our veterans. Stay tuned for more like this one!

 

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Genuine American Hero: Steve Viola

It’s not too often we hear stories of true, genuine American heroes. Command Master Chief Navy SEAL Steve Viola is one such hero. He’s a man that has seen just about everything and overcome every variety of challenge that life has posed him with. Overcoming these issues, Steve says, is all about how you approach them.

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Garth, Hannah and Steve at Steve’s 30 year retirement ceremony.

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There’s two ways to do something. The right way, or again. In Steve’s eyes, failures are not a bad thing. They are instead an opportunity to learn and improve. It’s all about humbleness. The ability to analyze and learn from your mistakes is what separates the achievers from those who merely try. Although highly decorated, Steve’s path to heroism was not without obstacles. Initially, Steve desired to do a 2 year service and return to college, however during his term a friend convinced him to attend BUD/S or Basic Underwater Demolitions/SEAL training. After a grueling 6 weeks of SEAL training, Steve failed the running test by only two seconds. Determined to prove himself, he returned 6 months later, only to fail the water treading test. You know what they say, the third time’s the charm. After finally passing BUD/S, Steve was deployed in the Gulf War. Sometime during his service, he was recommended to attend the Green Beret Medic School. During his attendance there, he failed the final exam by only a few points. This meant he had to repeat the course from day 1. Steve doesn’t look at the setbacks as detrimental however, instead viewing them as beneficial. Steve says that repeating all of the training for BUD/S and the Green Beret Medic School only made him better at it because he had been practicing it for so long.

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Steve rocking a Pirate

Steve says that your failures do not define you. He comes from a community where the difficult is done immediately, and the impossible is done by appointment. Everyone is a work in progress and learning from your mistakes is what gives us the ability to improve ourselves. In his words, his primary mission is to help everyone willing to improve to succeed in life. Take it from someone who’s seen everything and overcome countless adversities, if you have a capable attitude you will see results!

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A case displaying Steve’s many awards and medals.

American Hat Makers STeve Viola Retirement party. Garth and Hannah Watrous (2)

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Hats for American Heroes!

At American Hat Makers, we believe in giving back to our community. It is not only a core belief of ours, it is written into our mission statement:

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At American Hat makers our mission is to produce distinctive hats while treating our customers and employees with compassion and integrity and bettering our community through service and philanthropy.

Recently, our American Hat Makers family has been asking ourselves:

“What can we do to make a difference in the lives of American service men and women?”

As part of our ongoing dedication to bettering our community, American Hat Makers is proud to announce a new initiative, Hats for American Heroes.

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Decorated serviceman Audie Murphy

The purpose of Hats for American Heroes is to give back in the best way we can to those who have given – and continue to give – their all for us. We want to do anything and everything we can to the men and women in uniform – both active military and veterans.

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U.S Air Force Veteran and founder of the Make-a-Wish foundation, Frank Shankwitz.

Did you know:

  • According to the U.S. Census Bureau, there are 21.8 million veterans of the U.S. armed forces as of 2014, and approximately 10 percent of them are women.
  • California has the highest number of veteran residents, with 2 million, followed by Texas and Florida, each with 1.6 million.
  • According to the Department of Veteran’s Affairs, as many as 20 percent of troops who served in Iraq or Afghanistan since 2001 have come home and reported having PTSD.
  • The Bureau of Labor Statistics states that in 2013 there were 722,000 unemployed veterans.

To that end, through Hats for American Heroes, American Hat Makers will:

  • Donate hats to America’s heroes through community events and charitable giving opportunities.
  • Donate financially to reputable organizations that support our service members and veterans.
  • Offer employment opportunities to America’s military personnel and their families.

 

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Hannah & Garth Watrous attending Master Chief Navy Seal Steve Viola 30 year retirement ceremony as a notable Navy Seal with several accolades.

We want to show support and gratitude for those on active duty, retired veterans, and the wounded, injured, or sick. We hope that our efforts will not only help our heroes, but also inspire others to volunteer, donate, and support the men and women who so selflessly put their lives on the line for our freedoms.

Please join us as we salute and give thanks to our American Heroes!

Written by Jessica Johnson for American Hat Makers

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Why choose American Hat Makers?

Are you looking to revitalize your sales with unique, high-quality products? For over 40 years, family owned American Hat Makers has offered superior quality and design across seven product lines. Our hats are proudly cut and sewn by hand in our 17,000 sq. foot facility in Watsonville, California, with attention down to the last detail. We stand confidently behind each and every item we make, and offer a lifetime guarantee on our entire line of products. At American Hat Makers our mission is to provide our customers with distinctive, one-of-a-kind, artisan hats cut and sewn by hand with the finest materials. Above and beyond the creation of superior products, we are dedicated to treating our customers, and employees with compassion, integrity, and a commitment to bettering our community through service, philanthropy, and open-hearted-ness.

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American Hat Makers is currently in a period of hyper growth. We recently moved facilities, into a building 3x larger than our previous site. We want to take this opportunity to reach out and make new relationships with retail and wholesale partners, so that everyone may share and benefit from this growth.

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All of our hats are assembled in house, allowing for a close eye to be kept on quality and consistency. We offer a lifetime guarantee on any product we manufacture, because they truly do last a lifetime. American Hat Makers offers an unconditional buyback program on any stock not sold, so there is no risk! If some of our hats do not sell, simply let us know and we will buy them back! With no dead inventory, there truly is no risk to buying American Hat Makers.

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The world of American Hat Makers is far reaching. Our styles have been seen on the heads of countless celebrities and been featured in major motion pictures. This is a formal invitation for you to take the next leap that will push your business to the next level! We want to help you start selling a significant volume of the worlds highest quality hats with some of the highest margins anywhere!

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