Ruby Roxanne Agresta

Ruby Roxanne Agresta is a powerhouse. She is one of those women you meet and later ask yourself, “How does she do it…and how do I get some of that energy?”


Not only does Ruby have a successful business as the creator of Ruby Roxanne Designs leather jewelry and hats, she has been married for 11 years to her handsome husband Jim, and together they raise three beautiful children in Scotts Valley.


She is deeply involved in the art community through her work with Pivot; The Art of Fashion and explores her avant-garde creative side by creating Wearable Art and mentoring teens through FashionTEENS Santa Cruz.

“I love creating very unique pieces that makes one wonder what is that made out of? whether it be a dress, jumpsuit, hat or headpiece,” she said.


I was surprised to learn that Ruby considers herself “kinda shy” because she really does have a big, sparkly personality, just like the wearable art she creates. She is known for her gorgeous, often blinged-out, leather cuffs. (You may well know someone who has been “cuffed” by her – I know I have been!)


It makes sense that, as a designer and stylist, Ruby feels more comfortable behind the scenes, even though she doesn’t fade into the background herself at all.

“I’m very proud of myself for never turning down a challenge. I push myself to think and design outside of the box,” she said.

Her latest challenge has been designing hats for Watsonville-based American Hat Makers Ruby Roxanne Designs and American Hat Makers have joined forces to get their hats seen in the world of high-fashion, and guess what? They are making it happen!


“I didn’t really think I could do it [design hats], but with the encouragement and support of Garth & Hannah Watrous  – plus the incredible production team –  we came out with a collection of amazing hats,” Ruby said.


And that quest to get their hats seen in the high-fashion world? Well, it’s happening. The hats were featured on the runway at New York Fashion Week for Tumbler & Tipsy and a gold metallic top hat Ruby designed was featured on the cover of Lux-PR Magazine.

But that is really just the beginning. “I am super excited to announce my new venture with American Hat Makers,” Ruby shared.  “Ruby Roxanne Head Couture is a luxury high end wearable art collection of gorgeous hats and head pieces that will make anyone who wears them become ART!”


When I asked Ruby what the keys to her success are she didn’t hesitate, “Having an open mind,” she said. “If I hadn’t been open to working with Garth and Hannah and American Hat Makers I wouldn’t be on this new path.”

It looks like a path to the runway to me!


Introducing our New Line: Freedom Hats


Let Freedom Ring!

All of us at American Hat Makers are excited to announce our newest line of hand-crafted, top-of-the-line hats:

Freedom Hats

Freedom Hats are the ultimate in durable, luxurious, one-of-a-kind outdoor hats. And, like all of our hats, they are suitable for all of your adventures – from kayaking to golfing, horseback riding to gardening, hiking to rock climbing and anything else you do!


Made from the same high-quality, 100% sourced and produced in the USA materials as all of our American Hat Makers hats, Freedom Hats offers you an exceptional deal on limited run hats.

Our vision for Freedom Hats is to produce hats that live up to our high American Hat Maker quality standards while offering exceptional value to you. We do this by producing hats based on the availability of exclusive materials – which are then used to produce a limited run.

With this model we are able to offer these unique hats to you at an amazing price. 

If you are interested in taking advantage of this unprecedented opportunity to buy from American Hat Makers act fast! Each season our line of Freedom Hats will change based on the availability of materials. While we require you to place an order for a minimum of 12 hats in the same style keep in mind this is not a pre-pack – you get to choose the colors and sizes of your hats! 

Don’t forget, each and every hat from our Freedom Hat line is produced, by hand, in our Watsonville shop. Each hat adheres to our high-quality standards and is backed by our exclusive unconditional lifetime guarantee: 

We guarantee our hats for a lifetime against defects in materials and workmanship.

We include our sizing system with your order. This allows your hat to be adjusted to three different sizes. Should you need a different size than this allows, we will gladly exchange your hat for a perfect fit. Simply return the hat in the original box with a note as to what you need, and we will send you the appropriate replacement. By the same token, if the color of the hat is not what you expected we will exchange for another of our standard colors at no extra charge.

Our 100% Satisfaction Guarantee speaks for itself. Should the hat not meet up to any of your expectations, simply return the hat to us for a full refund (less shipping costs)……no questions asked.

We are proud to introduce you to Freedom Hats and look forward to offering you another way to enjoy all the benefits of our high-quality, handcrafted hats at an amazing cost savings!

Contact us NOW at 1-800-NICE-HAT to get in on this incredible new opportunity! 


Photographer: Neil Simmons

Stylist: Ruby Roxanne Agresta

Models: Greg Flowers, Heather Bonds and Nicole Hatsedakis Happee

Catalog Design: Nikki Wolf

Blog Post Written by: Jessica Johnson