Another Successful “Hat Day In The Sun” Free Hats!

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American Hat Makers 10th annual Hat Day In The Sun was another success! We gave away 375 hats! It was so amazing seeing a huge line of people waiting patiently for a Free American Hat Makers Hat. The parking lots all around us where to their full capacity. Everyone was rushing over to get their free hat. Thankfully there was enough hats for everyone waiting. Here is a little video of what it looked like…

We want to give a HUGE shout out to the press for spreading the word, attending our event, and writing a lovely follow up post after the event! We are so thankful. Check out their amazing articles…

REGISTER-PAJARONIAN

REgisterPajaronian

https://www.register-pajaronian.com/article/community-briefs-june-13-hat-giveaway-educates-public-about-skin-cancer

https://register-pajaronian.com/article/from-the-editors-desk-june-27-meet-the-interns

https://www.register-pajaronian.com/article/free-sun-protection

 

SANTA CRUZ SENTINEL

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http://www.santacruzsentinel.com/business/20170620/business-digest-june-21-2017-hat-day-in-the-sun-thursday

http://www.santacruzsentinel.com/general-news/20170622/photo-of-the-day-free-artisan-hats

 

@WATSONVILLECITY (on Facebook)

CityOfWatsonville

https://www.facebook.com/watsonvillecity/?hc_ref=SEARCH&fref=nf

 

Also a huge thank you to the major of watsonville Lowell Hurst for showing up and being a part of our event! We where so honored to have you.

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Shout out to the Ella’s at the Airport girls for always showing us their support and attending our event.

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and most importantly shout out to our AMAZING customers!

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If you want to know more about how to prevent skin cancer click here for some tips.

Don’t forget to follow us on Social Media for our next huge event. You might not want to miss it 😉

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The Myth of Finding the Perfect Hat

Just as the shopkeeper told Harry Potter, “The wand chooses the wizard…” so does the hat choose you!

It is not an unusual occurrence that someone will come into the shop and say they are “just looking” and don’t want our help. But they go on to try on hat after hat, looking for the “right one” while our sales person is standing by, hat in hand, waiting patiently.

You see, our sales people are trained hat whisperers, and they know how to listen. They can see the customer’s energy and can listen to which hat is calling to them.

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Beth Watrous helping customers pick their perfect hat.

Our sales people may ask you a few questions to help narrow your options, such as:

  • Is this hat for everyday wear or a special occasion?
  • What kind of music do you like to listen to?

Meanwhile, they are checking out your vibe, your style – do you seem to like attention, want to me noticed? Or perhaps you are more subtle, want to hang back a bit?

No matter what your style, from Steampunk to Outback, we have got your topper!

There is an art to picking the right hat – one that creates symmetry and brings balance to your face.

The right hat complements the features you have, accentuating the positive and creating harmony.

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Jamie Foxx and his daughter Annalise Bishop wearing the Wisdom

If you have a round face, a flat bill may make your face look rounder, so you may want to avoid that style. Tilt your hat back a bit, if it is tilted forward your face may look shorter.

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Madison Hu wearing a Summit 

If your face is longer, pick a hat that will shorten the appearance of your face. Perhaps a Fedora, jauntily tilted to the side?

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Drake Bell wearing the Summit

If you are like me and have a square face, well then, that wide brim might be calling to you. Pick a hat with some curve to it to soften the hard angles.

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Brando Eaton wearing a Cyclone

The right hat can make all the difference – it can bring you to the forefront or give you a quiet confidence.

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It can also transport you to another realm completely, so tread carefully, and trust the hat!


If you would like to read more about selecting and wearing your next hat, check out these links:

From The Art of Manliness

From Men Style Fashion

From Articles of Style

From Essential Style for Men

As the world’s leading luxury boutique hat brand for over 40 years

American Hat Makers prides itself on creating handmade American products.

We are THE Premiere cut and sew facility in the world.

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Written for American Hat Makers By Jessica Johnson

Hannah Bertollini Watrous

One of the first things you notice about Hannah Bertollini Watrous is the warmth of her smile. Most likely the second will be the warmth of her hug, because whether she is meeting you for the first, or fifty-first, time she will greet you like you are a long lost friend.

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Its that open joy that drives Hannahs work as the Global Brand Marketing Manager for Watsonville-based American Hat Makers.  Hannah is an integral piece of the family business (Husband Garth is the son of Founder Gary Watrous), whose mission is, Having fun, laughing often, and honoring everyone’s unique strengths.

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When I first met Hannah it was not long after American Hat Makers had moved into their large warehouse near the Watsonville airport. What began as a one-man operation in her father-in-laws garage over 40 years ago has since grown to employ 50 positive and fun loving people who work together to produce the finest, most striking, handmade leather hats in the world.

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As Global Brand Marketing Manager, Hannah is tasked with promoting several unique brands under the American Hat Makers umbrella. This is no small task, as each line has its own distinct personality. Her work takes her all over the country, from the Sturgis Motorcycle Rally in South Dakota, to high-end trade shows in Las Vegas and New York.

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Regardless of how many miles she is logging, Hannahs priority is family first and foremost. I love that my beautiful daughters (Gianna, 23 and Leilani, 16) have the courage to follow their dreams, take risks, and fall short. They both love deeply, are knowledgeable, athletic, nurturing, humorous, and part of the next generation of entrepreneurs who will make a difference in our community,she said.

dsc_0052As far as her marriage is concerned, Hannah clearly loves working with her husband Garth as much as she loves him. We really complement each other. Im proud of the fact that we work so hard on our relationship so that our girls are able to see what a healthy relationship looks like – to be respected, loved, and enjoy life to the fullest!”  

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Clean and sober for over 18 years, Hannah is now addicted to living life fully present and finding love and laughter in every day. Her dedication to enjoying life is evident in every aspect of her being. With her guidance, American Hat Makers dedicates as much to the fulfillment of their employees as they do to making amazing hats. She and Garth mentor employees, provide monthly themed breakfasts and lunches and Keep it Weird days (where everyone dresses up and laughter and smiles abound!) They work to encourage each and every employee to become their highest selves and fulfill their dreams.

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One of the things Hannah feels most strongly about is helping the community. I know we are fortunate to live a charmed life and it feels exceptionally good for my family to be able to give to those in need.

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Whether it is through American Hat Makersannual Hat Day in the Sun event, where they give away hundreds of hats and educate the community about protecting their faces from the sun, or by gifting beanies and socks to the homeless each winter through their Headwear for the Homeless campaign, Hannah knows it is through giving that we receive much more.

I used to really worry about what others thought of me,she said.  Now I feel incredible knowing I work hard at keeping my side of the street clean and discovering how I can be the best me, and finding ways to impact our world in a positive way. There’s not a doubt in my mind that I can make a difference. I have an abundance of Faith in the outcome.IMG_0625.jpg

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The Hats for Adventurers! “American Outback Hats”

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Step up and stride out into the American Outback. Inspired by the Aussie icon, these hats are tough, good-looking, everyday work and recreation gear. These durable beauties are in their element when you’re riding the range, hiking to Machu Picchu or sitting around the campfire. The crushable styles pack easily and gain more character every time you put them on. Look your best grilling at a BBQ, exploring the county fair or shopping the farmer’s market. Everywhere you work and play in the USA, you’re in the American Outback.

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@enrikegrageda on Instagram (Happy Customer)

Durable and practical, American Outback hats offer great-looking protection – rain or shine. Soft, durable, surprisingly lightweight 50+ UPF rated leather blocks 100% of the sun’s rays and holds up in the rain as well. From oiled leather, to smooth finish full-grain leather and suede, this is the hat to have when the weather could turn from sunny to stormy and back again.

@enrikegrageda

@enrikegrageda on Instagram (Happy Customer)

Coast to Coast

Rosemary & Don Nelson (Happy Customers)

“We just returned from a month plus trip to France and then we did the Coast to Coast in England where we walked over 200 miles across the country in 18 days. Not bad for a couple of seniors! Last year we hiked in Patagonia and then New Zealand and your hats go every where with us. They are a couple of years old now, but we still love them.”

– Rosemary & Don Nelson
Parksville, B.C. Canada

Coast to Coast - England

Satisfied customer, Don Nelson

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Nizar Ibrahim a vertebrate paleontologist and comparative anatomist featured on the National Geographic Channel

@matthewhenry

@m.a.t.t.h.e.w.h.e.n.r.y on Instagram (Happy Customer)

@maenoel

@mae_noel_ on Instagram (Happy Clothing Brand)

 

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Anthony Anderson wearing an American Hat Makers Hat  (3)

Anthony Anderson wearing a Crusher

Gilles Marini wearing American Hat Makers Hat  (7)

Gilles Marini wearing a Crusher

Morgan Heritage American Hat Makers grammy winners

Morgan Heritage wearing a Crusher

Noah Sierota Echosmith American Hat Makers 1800NiceHAt

Noah Sierota from Echosmith wearing a Crusher

Renee Olstead American Hat Makers Crusher (6)

Renee Olstead wearing a Crusher

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A hard-working hat with Outback style. The durable Bravo is soft and flexible enough to handle crushing and abuse while maintaining its custom shape. The full grain, smooth finished distressed cowhide is complemented by an edge braided band and brim trim for a great looking finish. A hat you can wear all day, everyday. (3 colors available)

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The Crusher does what a hat is supposed to do and looks good doing it. Outback style, super lightweight, oiled leather survives packing like no hat we have ever made. Fold it up, beat it up, stuff it in a pocket, head into a storm. This hat bounces back and looks great no matter the abuse. The more you do it, the more character you give it. Don’t Worry, Just Wear It. (4 colors available)

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