The Myth of Finding the Perfect Hat

Just as the shopkeeper told Harry Potter, “The wand chooses the wizard…” so does the hat choose you!

It is not an unusual occurrence that someone will come into the shop and say they are “just looking” and don’t want our help. But they go on to try on hat after hat, looking for the “right one” while our sales person is standing by, hat in hand, waiting patiently.

You see, our sales people are trained hat whisperers, and they know how to listen. They can see the customer’s energy and can listen to which hat is calling to them.

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Beth Watrous helping customers pick their perfect hat.

Our sales people may ask you a few questions to help narrow your options, such as:

  • Is this hat for everyday wear or a special occasion?
  • What kind of music do you like to listen to?

Meanwhile, they are checking out your vibe, your style – do you seem to like attention, want to me noticed? Or perhaps you are more subtle, want to hang back a bit?

No matter what your style, from Steampunk to Outback, we have got your topper!

There is an art to picking the right hat – one that creates symmetry and brings balance to your face.

The right hat complements the features you have, accentuating the positive and creating harmony.

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Jamie Foxx and his daughter Annalise Bishop wearing the Wisdom

If you have a round face, a flat bill may make your face look rounder, so you may want to avoid that style. Tilt your hat back a bit, if it is tilted forward your face may look shorter.

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Madison Hu wearing a Summit 

If your face is longer, pick a hat that will shorten the appearance of your face. Perhaps a Fedora, jauntily tilted to the side?

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Drake Bell wearing the Summit

If you are like me and have a square face, well then, that wide brim might be calling to you. Pick a hat with some curve to it to soften the hard angles.

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Brando Eaton wearing a Cyclone

The right hat can make all the difference – it can bring you to the forefront or give you a quiet confidence.

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It can also transport you to another realm completely, so tread carefully, and trust the hat!


If you would like to read more about selecting and wearing your next hat, check out these links:

From The Art of Manliness

From Men Style Fashion

From Articles of Style

From Essential Style for Men

As the world’s leading luxury boutique hat brand for over 40 years

American Hat Makers prides itself on creating handmade American products.

We are THE Premiere cut and sew facility in the world.

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Written for American Hat Makers By Jessica Johnson

Face Off!

Have you heard of SyFy’s competition series, Face Off? It’s an absolutely crazy show where special effects make-up artists participate in elaborate challenges for a grand prize and the honor of being Hollywood’s next great effects artist.

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Gotta get it just right!

We at American Hat Makers love seeing what other creative minds can do, so naturally this show was right up our alley! Seeing the contestants give their all at something they are so passionate about is awe inspiring!

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Stunning work!

We’ve been introduced to some really unique and talented individuals such as Cig Neutron! As the love child of 80’s campiness and 50’s sci-fi, Cig Neutron has been creating creatures from his imagination — his “Cig Neutron Universe” — since childhood. He crafts an elaborate story for all the creatures he designs in order to better realize his sculpts.

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Mr. Cig Neutron looking gloriously dapper!

He is currently a special effects make-up artist and a freelance sculptor, and co-founder of his company Bizarro Au Go-Go. In 2013, he won the Son of Monsterpalooza costume contest with his Baphomet makeup. Cig and his girlfriend Rani enjoy dressing up in full creature makeup and going out to karaoke bars.

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Rani rocking a Draco with her amazing makeup!

We also got to meet the amazing Rachael Wagner! Rachael Wagner is an accomplished makeup artist with a professional concentration in special effects makeup, creating and applying highly realistic prosthetics for film, television and live events. She is a graduate of Make-up Designory’s Master Program and a finalist in multiple IMATS Battle of the Brushes events. She has worked with and for many diverse clientele, including Fall Out Boy, National Geographic, Girl Scouts of America, the Metropolitan Opera, Universal Studios, Hyundai, Nerdist, Syfy, MGMT, Solar City, Sheroes Entertainment LLC , the Magic Castle and DragonCon. Rachael has returned to freelancing after almost a year of working as Global Effects Inc’s project supervisor, a prestigious costume and fabrication shop with whom she had the honor of working on many special projects, including Steven Spielberg’s Bridge of Spies, Agents of S.H.I.E.L.D, Castle, the upcoming film Geostorm and a host of live events including Universal’s stage shows.

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Rachael knows how to wear a Garbo just right!

Among others we had the pleasure of interacting with was RJ Haddy! Robert “RJ” Haddy’s goal when he was cast in season two of Face Off was to give his career a push so that he could quit teaching high school and work full time on his art. Mission accomplished. These days, RJ works full time creating special effects and running an e-commerce site selling airbrush equipment, including his own Shadow line of brushes. He hopes that his new confidence and refined techniques will propel him to new heights in the special FX world. He’d like to use the champion’s prize money to build up his airbrush business, and also to allow his mother to retire. His favorite movies with special effects are Labyrinth, The Dark Crystal, Little Shop of Horrors, Star Wars, Batman (1989), Beetlejuice and Gremlins.

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RJ as the Penguin, and Merry Lee.

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Seeing our hats grace the heads of such inspiring, driven, and creative individuals is exactly why we do what we do. Being around others who have the same mission to create  art and impact the community pushes us to reach for higher standards when it comes to every aspect of the way we do things. Don’t forget to check into Syfy channel on January 24th for the newest season of Face Off and keep an eye out for the latest and greatest in headwear only from American Hat Makers.

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Hannah Bertollini Watrous

One of the first things you notice about Hannah Bertollini Watrous is the warmth of her smile. Most likely the second will be the warmth of her hug, because whether she is meeting you for the first, or fifty-first, time she will greet you like you are a long lost friend.

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Its that open joy that drives Hannahs work as the Global Brand Marketing Manager for Watsonville-based American Hat Makers.  Hannah is an integral piece of the family business (Husband Garth is the son of Founder Gary Watrous), whose mission is, Having fun, laughing often, and honoring everyone’s unique strengths.

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When I first met Hannah it was not long after American Hat Makers had moved into their large warehouse near the Watsonville airport. What began as a one-man operation in her father-in-laws garage over 40 years ago has since grown to employ 50 positive and fun loving people who work together to produce the finest, most striking, handmade leather hats in the world.

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As Global Brand Marketing Manager, Hannah is tasked with promoting several unique brands under the American Hat Makers umbrella. This is no small task, as each line has its own distinct personality. Her work takes her all over the country, from the Sturgis Motorcycle Rally in South Dakota, to high-end trade shows in Las Vegas and New York.

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Regardless of how many miles she is logging, Hannahs priority is family first and foremost. I love that my beautiful daughters (Gianna, 23 and Leilani, 16) have the courage to follow their dreams, take risks, and fall short. They both love deeply, are knowledgeable, athletic, nurturing, humorous, and part of the next generation of entrepreneurs who will make a difference in our community,she said.

dsc_0052As far as her marriage is concerned, Hannah clearly loves working with her husband Garth as much as she loves him. We really complement each other. Im proud of the fact that we work so hard on our relationship so that our girls are able to see what a healthy relationship looks like – to be respected, loved, and enjoy life to the fullest!”  

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Clean and sober for over 18 years, Hannah is now addicted to living life fully present and finding love and laughter in every day. Her dedication to enjoying life is evident in every aspect of her being. With her guidance, American Hat Makers dedicates as much to the fulfillment of their employees as they do to making amazing hats. She and Garth mentor employees, provide monthly themed breakfasts and lunches and Keep it Weird days (where everyone dresses up and laughter and smiles abound!) They work to encourage each and every employee to become their highest selves and fulfill their dreams.

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One of the things Hannah feels most strongly about is helping the community. I know we are fortunate to live a charmed life and it feels exceptionally good for my family to be able to give to those in need.

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Whether it is through American Hat Makersannual Hat Day in the Sun event, where they give away hundreds of hats and educate the community about protecting their faces from the sun, or by gifting beanies and socks to the homeless each winter through their Headwear for the Homeless campaign, Hannah knows it is through giving that we receive much more.

I used to really worry about what others thought of me,she said.  Now I feel incredible knowing I work hard at keeping my side of the street clean and discovering how I can be the best me, and finding ways to impact our world in a positive way. There’s not a doubt in my mind that I can make a difference. I have an abundance of Faith in the outcome.IMG_0625.jpg

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Badass Elegance with Voodoo Hatter!

Looking for a hat that will set you apart from the crowd? You’ve come to the right place. 19th Century style infused with fierce sensibility and a touch of dark energy make Voodoo Hatter essential to your subversive lifestyle. From hard-kicking rocker to brazen biker or neo-noir grifter, you will make a definitive statement wherever you go.

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The Deadwood by Voodoo Hatter

We designed these bad boys to be the kinds of hats you become known for wearing. Formed out of black or brown full-grain smooth leather, our toppers are built to last, and are guaranteed to draw eyes.

Featuring laser engraved and airbrushed designs from Adam Rose of Fallen Owl Tattoo, finding more artful hats would be a chore. Adam’s creative vision truly sets these hats apart from the rest.

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The Skull ‘N Roses designed by Adam Rose

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The Silver Skull designed by Adam Rose

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The Balance designed by Adam Rose

Handmade with unsurpassed attention to quality and a discerning eye on the details, each piece is as much an individual statement as it is a cover for your head. Elegantly don a Voodoo topper at an exclusive event, or boldly show off your attitude at a motorcycle rally, it’s truly up to you.

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They’ve even been said to stay on at 60+ MPH!

When it comes to accessories, hats are the most powerful of all. Nothing sets you apart from the crowd more than a hat from Voodoo Hatter. Utilizing exotic materials hardly found elsewhere, each hat is truly a handmade work of art.

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The Caliber, available in black, cigar, rattlesnake, and red.

Accents of rattlesnake and ostrich leg elevate the Caliber to a new level of artisan craft. A dual appliqué accentuates the bold crown to make this one fierce topper!

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The Rio Topper by Voodoo Hatter

The Rio Topper is like no other hat in this collection.This hat is made in all black leather, and accented with an intricate appliqué that highlights Eastern Diamondback rattlesnake skin on the front of the crown. The unique hatband is made from double rattles that cross in the front and are tied together with a reproduction 1944 Mercury dime. Just the hat for the elegant Voodoo punk.

Featuring a deer-skin band embellished with a taxidermy eye, the Eye band brings all of the mystique and allure of the Kraken into a minimalist package. Stand out at any event with this elegant topper.

 

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The Silverado by Voodoo Hatter

Reminiscent of a pork pie, but with a distinctively western brim. This hat is low, lean, and mean. Leave the brim flat for a gunslinger look or curl the brim to dial up the attitude.

With hats like these, it’s hard not to make an impact! Next time you’re looking for a powerful accessory that speaks on it’s own, go with those who know best!

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GBK Gifting Suites 2016!

This year’s GBK Gifting Suites were the coolest yet! We met so many new and interesting people, and had the opportunity to catch up with all the awesome people we met last year!  For those who don’t know, GBK’s Celebrity Gifting Suites bring together high profile celebrities and product manufacturers and brands in order to generate awareness of charitable issues, and to give manufacturers international coverage of their products.

 

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Gilles Marini and Jimmy Jean-Louis with their hats.

 

Above and beyond the creation of superior products, we are dedicated to treating our patrons with compassion, integrity, and a commitment to bettering our community through service, philanthropy, and open-heartedness. Around the holiday season, we at American Hat Makers like to reflect on how blessed and fortunate we are, so we jumped at another chance to work with Gavin at GBK to make a positive impact in the community! His connections truly have what it takes to launch a company to the next level!

 

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Sonya Walger showing us how to wear a summit just right!

 

Being able to share our products with like-minded creative types and renowned artists was an endlessly fulfilling experience, and we felt right at home surrounded by others who are just as dedicated to their craft!

 

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 Actor and singer Renee Olstead of Still Standing and The Secret Life of an American Teenager rocking a hat from American Hat Makers.

While we were there we had the chance to meet the talented Gilles Marini! Marini is a french-american actor known for his roles in the film Sex and the City and in the television shows Brother and Sister and Switched at Birth. After working as a baker in his father’s bakery since he was eight years old and high school, he joined the French army and was stationed in Paris, where he served as a fireman in the Paris Fire Brigade. It was in Paris where Marini met Fred Goudon, a photographer who introduced him to the world of modeling.

He began his career as a model in his early twenties. After fulfilling his military duties, he went to the United States to learn English while working as a model.  One of his first jobs was a television commercial for Bud Light beer. He made his acting debut at the age of 29, in the 2005 horror flick Screech of the Decapitated.

 

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Gilles Marini and Jimmy Jean-Louis showing off their style.

We also had a chance to chat with Jimmy Jean-Louis! Jimmy Jean-Louis is a Haitian actor and model best known for his role as “the Haitian” on the NBC television series Heroes. Jean-Louis was born in Petionville, near Port-au-Prince, Haiti. He lived there until the age of twelve, when he moved to Paris with his family to pursue a modeling career, after moving he experienced a culture shock because of the rural to city lifestyle change. He enrolled in business courses, but quickly realized that his heart lay in performance, and studied at the Académie Internationale de la Danse. His parents returned to Haiti, but Jean-Louis and his brother remained in Paris.

Around a decade later in 1991, producers discovered Jean-Louis during one of his dancing stints in a French club, who were impressed. They tapped him to appear in a Coca-Cola advertisement, the success of which prompted the Jean-Louis to spend several years modeling across Europe. He was very successful in London, working for such notables as Gianfranco Ferre and Valentino. Before finding success as a model, he was homeless at times in Paris. By the mid-’90s, he was gracing music videos by such stars as Mariah Carey, Seal, and George Michael, and appearing in low-budget “independent” films in Los Angeles.

 

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Jimmy Jean-Louis knows just how fashionable his hat is!

Among those we met was Brando Eaton. Brando Eaton was born in Los Angeles, California where he was raised as an only child by his single mother. He started doing plays at the age of 5, and continued until his later high school years. When graduating High School at the age of 17, he decided to finally start pursuing his passion as a career. Brando left home at 18 to start his journey into adulthood; working day jobs to keep up with the costs of living and acting classes.

 

Having established a solid resume, Brando has achieved his first major goal of making a living doing what he loves most. He appeared in such films as Balls Out: Gary the Tennis Coach and Alvin and the  Chipmunks: The Squeakquel. He played Vince Blake in Zoey 101. He appeared in The Secret Life of an American Teenager as Griffin.

 

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Brando Eaton rocking the distinct western style, the Cyclone.

We got to meet and talk with Drake Bell! Drake Bell is an American actor, voice actor, comedian, singer-songwriter, and multi-instrumentalist. Born in Newport Beach, California, he began his career as an actor in the early 1990s at the age of five with his first televised appearance on Home Improvement. Bell also appeared in several commercials, such as one for Pokemon Red and Blue, but is best known for his starring roles on Nickelodeon’s The Amanda Show, and its spin-off, Drake and Josh. Bell starred in a trilogy of The Fairly OddParents movies on Nickelodeon. Bell is the voice of Spider Man/ Peter Parker in the animated series Ultimate Spider Man on Disney XD. He appeared on ABC’s reality TV series Splash.

In addition to acting, Bell has a career in music during the early 2000s, at the time of his appearances on The Amanda Show, named Drake 24/7. He also co-wrote and performed the theme song to Drake & Josh, entitled “Found a Way.” In 2005 he independently released his debut album, Telegraph, released under Bell’s own name. His second album, It’s Only Time, was released in 2006 after signing with Universal Motown Records and debuted at #81 on the Billboard 200, selling over 23,000 copies its first week of release. It’s Only Time has sold 178,000 copies in the United States as of 2012. His first video album, Drake Bell in Concert, was released in 2008. It debuted at #81 on the Top 100 Mexican Albums Chart. Bell released an EP in 2011 called A Reminder independently. In 2014, Bell released his third album, Ready Steady Go! under indie label Surfdog Records. Ready Steady Go! debuted at #182 on the Billboard 200, and sold 2,000 copies in its first week of release.

 

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Drake Bell with a Summit

Gabriel Bateman stopped by to try on some hats! Bateman was born and raised in Turlock, California but has moved to southern California since he started his career in acting. He is the youngest of nine children and the brother of actress Talitha Bateman. In 2014, Bateman had a supporting role as Robert in the horror film Annabelle, the spin-off to The Conjuring. From 2014 until its cancellation the following year, he starred as Ethan Taylor in CBS’ drama-thriller series Stalker. In November 2014, he was cast in Robert Kirkman’s series Outcast. Bateman played a leading role, alongside Teresa Palmer, in the 2016 film Lights Out. Bateman has also appeared in two separate music videos (It’s a Job/A New Beginning) for the “Wolfie’s Just Fine” album by Jon Lajoie.

 

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Gabriel Bateman with his El Dorado!

It was a pleasure to meet Naomi Grossman! Naomi Grossman is an American actress, writer, and producer best known for her role as Pepper in the second and fourth seasons of the FX horror television series American Horror Story. Not knowing what role she was auditioning for, Grossman sent in an audition for American Horror Story: Asylum in mid-2012 and was cast in soon after as Pepper; the season premiered later that year on October 17. In preparation for the role, she shaved her head bald. In 2014, it was revealed that Grossman would return to the series in its fourth season, American Horror Story: Freak Show, reprising her role as Pepper from the second season, making her the first to play the same role in two different seasons of the show.

 

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Naomi Grossman with a Draco!

To top everything off, being able to have this wonderful experience at a venue as unique as OUE Skyspace LA was a once-in-a-lifetime opportunity! OUE Skyspace LA boasts a thrilling experience with the Skyslide. The outdoor slide is 45 feet long and connects the 70th floor to the east observation terrace. Visitors can view the city in a whole new light as they slide along the exterior of the tower if they aren’t too busy screaming on the way down!

 

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The SkySlide in all of it’s adrenaline fueled glory!

For dinner we enjoyed an absolutely spectacular meal at Drago Centro! The ambience and service was absolutely fantastic and the food was to die for! Chef Celestino Drago’s contemporary Italian masterpiece, Drago Centro offers innovative twists to authentic Italian dishes and has become one of the foremost dining establishments in Downtown Los Angeles!

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The gorgeous interior of Drago Centro.

We’re sad that this year’s GBK Naughty and Nice Event is over but we had an absolute blast! American Hat Makers is excited to work with GBK in the future and is even more excited to attend any more events they have planned!

 

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Voodoo Hatter!

Voodoo Hatter goes to lengths unseen to deliver the ultimate in handmade leather top hats. 19th Century style infused with fierce sensibility and a touch of dark energy make our Voodoo Top Hats essential to your subversive lifestyle.

 

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The Caliber in red, black, cigar, and rattlesnake.

 

From hard-kicking rocker to brazen biker or neo-noir grifter, you will make a definitive statement wherever you go. We designed these bad asses to be the kinds of hats you can become known for wearing. Formed out of black or brown full-grain smooth leather, our toppers are built to last. The new additions feature remarkable airbrushed, laser engraved designs and eye catching rattlesnake skin overlay.

 

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The Skull N Roses (design by Adam Rose)

 

Adam Rose of Fallen Owl Tattoo is an amazing tattoo artist who sends us his designs to be used in the production of our hats!

 

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The Silver Skull (design by Adam Rose)

 

These styles utilize state-of-the-art laser engraving and airbrushing techniques to perfectly recreate Adam’s absolutely stunning works of art.

 

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The Cocktailer (design by Adam Rose)

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Shipwrecked (design by Adam Rose)

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Balance (design by Adam Rose)

 

Voodoo Hatter lives for biker rallies! Whether it’s the Lone Star rally in Galveston, Texas or the world famous Sturgis Motorcycle Rally we love absolutely tearing it up with our fans and having a great time.This year’s rallies were especially great. As we attend more and more rallies, Voodoo Hatter becomes more and more recognizable among the community and being able to experience that first hand is incredible!

 

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Downtown Sturgis 2016

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Enjoying Sturgis Motorcycle Rally

Voodoo Hatter is even respected among celebrities! We’re absolutely delighted to see such a wide range of stars enjoying our hats!

 

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Steven Tyler of Aerosmith looking absolutely characteristic in an El Dorado

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Elvis Nolasco of American Crime rocking an El Dorado

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Anastasia Baranova of Z Nation wearing an El Dorado.

It really isn’t hard to see why Voodoo Hatter is so well loved! When you put on a topper by Voodoo Hatter it invokes an adventurous spirit that’s sure to take you to new places! When it comes to Voodoo Hatter, the meek need not apply!

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Lone Star Rally 2016!

Nov 3 at 9 AM to Nov 6 at 10 PM

With bike, truck, jeep & classic car shows and free concerts on two stages, this year’s Lone Star Rally will be jam packed with entertainment for all ages, day and night, all weekend long, November 3-6, 2016. Known as the largest weekend rally in the country, this Texas size party is truly for those who live life wide open and ride hard. Bands will perform throughout the weekend at Saengerfest Park and at Beach Central Park. Rally goers can also shop ’til they drop at hundreds of vendors offering everything from motorcycle accessories and state-of-the-art after market parts to custom crafted jewelry and hand-tooled leather hats and other accessories throughout downtown Galveston and along the Seawall. Plus, they can check out the coolest new rides on two wheels and four, with legendary bike builders from across the nation showcasing their best in custom paint and design.

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“We come down here every year, I don’t think I’ve missed a year yet,” biker Larry Fuller says. This year he is showing off his favorite Harley Davidson. “It’s my second wife,” he laughs.

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Hundreds of thousands of riders will cross the causeway to Galveston Island for four days of non-stop entertainment. A large part of what makes the Lone Star Rally so unique is its setting. Rally goers take in some of them most spectacular waterfront riding available along the Gulf, coupled with the picturesque architecture and bike-only accessibility of Historic Downtown Galveston. The Island’s many delicious restaurants and unique boutiques also help to place the Lone Star Rally among the best-loved destination rallies in the country.

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This year won’t be American Hat Maker’s first time visiting Lone Star Rally. Last year we had a blast bringing you the absolute best quality, handmade hats and this year we aim to stun our customers with some interesting and unique new styles! This year our booth is going to be located on the corner of 21st & Strand St! We’re super excited to announce that this year we are sponsoring the amazing Jody Perewitz and are even more excited to get her some of our hats!

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Jody Perewitz has been around motorcycles all her life and has become very well-known throughout the motorcycle community for her knowledge of bikes and record-setting driving skills. Manager of Marketing for the nationally renowned Perewitz Cycle Fabrication of Halifax, MA, makers of award-winning customs, she’s also the fastest woman on an American V-Twin: She currently holds 8 Land Speed Records, one of which is a World Record.

 

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Jody shocked the land speed record community with her record smashing performance in her rookie season at the Bonneville Salt Flats in 2011 where she set a new land speed record. She literally propelled herself into the record books by being the fastest woman to ever ride an American V-Twin powered motorcyle over 200 mph!

 

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Her machine, 264, is powered by a 100ci V-Twin boasting a super strong Jim’s bottom end, helping the supercharged power plant produce over 230 hp’s!

 

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Don’t miss out on the Perewitz Paint show while you’re visiting the rally! This is an amazing display of custom paint from around the world where bikes will be judged in 3 classes including airbrush, artwork and best use of color with Best of Show receiving a one-of-a-kind Perewitz custom painted trophy.

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Don’t miss out on any of these awesome events or any of our new hat styles at this year’s Lone Star Rally! Galveston is the place to party, November 3-6, 2016. Visit LoneStarRally.com for the latest news and event happenings, and check out American Hat Maker’s social media accounts for updates regarding the rally! Don’t forget that we’re going to be located on the corner of 21st and Strand street!

Our Website: http://www.headnhome.com/

Facebook: American Hat Makers/ Voodoo Hatter

Twitter @americanhatter/@voodoohatter

Instagram: @americanhatmakers/@voodoohatter

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