Rigoberto Arenas: May Employee of the Month

American Hat Makers is dedicated to honoring those who work with us – we know we wouldn’t be nearly as successful as we are without our valued team members. Because each of our employees is so important to us, we honor one special employee each month.
Even though we are a little behind, please join us as we celebrate our
May Employee of the Month:
Rigoberto Arenas
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Rigo, as he is known at American Hat Makers, was born on July 19th in “the best town in the world,” El Potrero in Guanajuato, Mexico. He remembers his hometown fondly and says it was “surrounded by cows, goats, dogs, chickens, horses…oh and rats!”

Rigo is married to “the prettiest girl in the world,” Lupita, and together they have two children, 4 year old Alexa and 2 year old Hendrix. He loves to spend time with his family playing in the park and making music with his kids. Rigo shares that Alexa loves to sing and Hendrix plays the drums!

You might guess that with a son named Hendrix (like legendary guitarist Jimi Hendrix) that Rigo is a music fan. You would be right! Even more than a fan, Rigo is a musician!

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Rigo and his bandmates!

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Rigo and his Band Playing at Planet Gemini

In his three and a half years with American Hat Makers working in the trimming department, adding trim and wire to all our hats, Rigo has earned a reputation as a hard worker who is always willing to step up and loves to learn new things.

Director of Global Marketing for American Hat Makers,  Hannah Watrous, says, “Rigo is a friendly face who loves to sing while working 🙂 He is very approachable and is always willing to dress for all our crazy theme parties! We love when he brings his beautiful family to our company events.”

Please join us as we thank and honor our

May Employee of the Month Rigo Arenas!

Thank you for all the music and joy you and your family bring to

American Hat Makers!

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Meet Our Newest Jewel: Ruby Roxanne Designs

When Hannah Watrous, Director of Global Marketing and resident fashionista at American Hat Makers, wanted to bring some extra high-fashion glamour and pizzazz to the company she reached out to local designer Ruby Roxanne Agresta.

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Hannah Watrous and Ruby Roxanne at WESA in Denver

Known for her much adored leather statement cuffs – seen on the wrists of rock stars, celebrities, runway models and that stylish woman you see around town – Agresta’s company, Ruby Roxanne Designs, exhibits a strong appreciation for well-crafted, carefully designed, high-quality leather accessories and Hannah Watrous knew she wanted to meet Ruby.

Initially attracted to Ruby’s keen marketing and branding, Hannah recalls,  “I wanted to meet with her and ask what she was doing to reach the celebrities because I thought she was doing a remarkable job.”

 

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Some of the many celebrities who rock RRD!

Luckily,  Hannah Watrous is both patient and persistent, because it took over two years for the two world-traveling, successful working moms to be able to connect face to face. Ruby remembers Hannah extending an invitation for her to come to the Hat Hangar.

“Hannah said, ‘Why don’t you come to my little store, we just opened it.’ When I got here and looked around my jaw dropped and Hannah said, “Well, the store is little!” said Ruby, laughing.

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American Hat Makers’ not so small home.

While Ruby was impressed with the quality of the hats and the size of the business it still took a bit of persuading to get her into the hat business.

“We worked together and got some hats on some celebrities,” recalls Ruby, “but when they asked me to design a collection I said no way. I love a challenge, but I didn’t want to let them down.” 

But then Ruby began to think about all the work she does with teens through her work as a mentor with local organizations FashionART and Pivot: The Art of Fashion and she realized, “I gotta practice what I preach!”

Even though she admits she was “a little scared” she designed her first two hats under the Ashbury hat line – the Maddy and the Bella – which made their debut in Denver at the Western and English Sales Association Market.

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Hannah rockin’ the Maddy by Ruby Roxanne Designs

Hannah Watrous couldn’t be happier with Ruby’s designs. “Ruby adds an element of flirty fashion to our leather hats that we haven’t had up to now. If you want to feel luxurious and fabulous and stand out in the crowd then you want to have one of the hats from Ruby’s collection!”

Ruby brings bling, high-fashion, and meticulous attention to detail to her collection and this innate sensibility meshes perfectly with American Hat Makers’ commitment to unique, artisan, best-in-class hats.

Ruby is thrilled to be a part of the American Hat Makers family. “[American Hat Makers] are so amazing to work with,” she says. “They love my work and I love their work and it has just been a blessing!”

According to Hannah, the feeling is mutual. “Ruby is like a sister from another mother.  I absolutely adore her. She has the most giving and generous heart, she’s easy to get along with – we laugh often – and working with her has been a perfect fit for our company.”

Welcome to the American Hat Makers family Ruby Roxanne Designs!

 

 

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American Hat Makers in the Community: Headwear for the Homeless

At American Hat Makers we are dedicated to operating our business with the same level of integrity and compassion that we strive to bring to our day to day lives. We treat each and every team member as though they were family, for indeed, they are.

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Our dedication to sustainable and compassionate business practices extends far beyond the walls of our Watsonville warehouse. We believe in supporting the organizations that support our local community and are always willing to contribute high-quality donations for local events such as prizes or silent auctions for non-profit organizations.

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One of our most fulfilling  campaigns is Headwear for the Homeless. Last winter we teamed up with The Headwear Association for the Eighth Annual Headwear for the Homeless Hat Giveaway.

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In conjunction with the Bollman Hat Company, Magid Hats, and Dorfman Pacific we distributed more than 5,000 free winter hats from New York City to Santa Cruz.

“We gave at least 200 beanies away at the homeless shelter. Afterwards we walked the streets and passed out free hats to anyone we thought may be cold. It was a great experience. The event was truly amazing to be a part of, and teaching our daughters about local philanthropy has been priceless,” recalls Hannah Watrous, Director of Global Marketing for American Hat Makers.

Hannah Watrous is a driving force behind American Hat Makers’ charitable and philanthropic giving. With a background and degree in Addiction Counseling, she brings a compassionate and insightful mindset to the business. Hannah’s open heart and dedication to service contribute to the giving culture at American Hat Makers. She is a tremendous role model.

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We are honored and pleased to be able to help others and support the residents, schools and other organizations doing good work in Santa Cruz County. We are truly grateful to be a part of this thriving and caring community!

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Happy Birthday to Gary Watrous! 

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The American Hat Makers family came together last week to celebrate the 66th birthday of founder and president Gary Watrous.

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It’s easy to celebrate a man like Gary – he’s far from a stereotypical “boss.” Not only is he profoundly passionate about leatherwork and hat making, he is equally enamored with the team of people working with him at the Watsonville warehouse and boutique.

Gary’s heart of gold is the stuff of legend at American Hat Makers, and each and every employee knows they can come to him if they need anything and he will do all he can to help.

To Gary, the team he works with is like family. In fact, many of the folks working at American Hat Makers are family. Gary’s wife, Merry Lee contributes to design and creative development; son, Garth, is second in command; and his daughter-in-law, Hannah, is the Director of Global Marketing and Branding.

“Family has always been the most important part of life to me,” Gary said. “There is a satisfaction in sharing the creative process and continuing the dream with those you love.”

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Daughter-in-law Hannah serves the birthday cake.

Speaking of those he loves, Gary’s constant companions, Ruby and Pearl, come with him to work everyday. They are an important part of the team and if you come to the shop you may well be greeted by them. If he could, he would likely bring his gorgeous horse, Tucker, to work too!

 

Ruby & Pearl American Hat Makers Daogs with hats

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Gary is undoubtedly the golden heart of American Hat Makers – and he is the first to say his family and team are the soul.

Please join us all as we wish Gary a very Happy Birthday!

 

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Get to Know Garth Watrous – the Businessman

Garth Watrous grew up in the hat making world watching his dad, Gary, create one-of-a-kind artisan hats in his workshop. Later, Garth would join his dad at art fairs and festivals as Gary made a name for his skilled handiwork and artistry and began to build the Head ’N Home Hats brand.

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Surely influenced by his early exposure to entrepreneurship, Garth went on to earn his business degree from San Diego State University. He came home to Watsonville and became a proud partner of American Hat Makers with his father in 2005.

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In the decade since Garth has been – as he likes to say –  “at the rudder” of the company business has doubled…twice! But don’t think that Garth is satisfied with that, because you would be wrong. Garth says his goal for the American Hat Makers is “to be the #1 hat company in the world.”

That, he says, will come through cultivating the best from the dedicated and talented team at American Hat Makers; making solid, authentic industry connections; and by bringing greater exposure to the exceptional and unique line of products designed and manufactured at their Watsonville, California facility.

 

“We are already the #1 cut and sew hat maker,” he explains, “and that sets us apart from the competition.”

There are other things that set American Hat Makers apart from the competition as well, and one of them is their outstanding level of customer service. Each hat sold comes with an unconditional lifetime guarantee. “Our customer service is second to none, and on top of that, our marketing team is incredible!” Garth says. “To be the best you have to play in all areas.”

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Speaking of playing in all areas, Garth doesn’t just talk the talk, he walks the walk. Garth spends a good deal of time nurturing business relationships through his positions as Vice-President of the Board of Directors of The Headwear Association and as a member of the American Made Matters Board of Directors. In addition, American Hat Makers is expanding it’s global presence with growing sales worldwide. Garth shares that the Asian market is growing rapidly – especially Tibet!

With Garth’s  visionary, dynamic business sense and an unparalleled team at his side, there is no doubt that American Hat Makers will continue to grow in innovation, production and global recognition.

 

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American Hat Makers in the Community: Aptos High School Hall of Fame

American Hat Makers welcomes the opportunity to support the local community and was pleased to donate hats for the 2016 Aptos High School Athletic Hall of Fame silent auction on Saturday, April 30 at the Seascape Golf Club.

Inductees included big wave surfer Tyler Fox, extreme skier Cody Townsend, track athlete Stephanie LeFever and many other Mariner standouts.

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Members of the Aptos High School Hall of Fame committee said they were honored to have American Hat Makers’ contributions from the Sol Air, Ashbury and American Outback lines. “The hats are gorgeous and they really raise the bar on our silent auction. We are grateful for American Hat Makers’ support of our Hall of Fame.”

American Hat Makers congratulates the Aptos High School Hall of Fame Class of 2016! 

Getting to Know Garth (Garth Watrous of American Hat Makers, that is!)

It’s not unusual for a company to have a list of core values. What is unusual is for one of those to be “be happy and weird.

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Then again, thanks to Garth Watrous, American Hat Makers isn’t your usual company. From “Keep It Weird Wednesdays” to a rousing game of line ball at lunch, the Watrous family is dedicated to promoting a sense of fun and family in the workplace.

 

the team 2015 crazy hat day

 

Son of founder Gary Watrous, Garth Watrous has taken a hands on, interactive approach to managing the team at American Hat Makers since he became partner in 2005. “We’ve always made incredibly good hats,” Garth said. “So I decided to focus on company culture, promoting teamwork and connection and sharing fun and laughter with the team.”

 

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Garth is dedicated to hiring incredible people who really want to find a home and grow with American Hat Makers. To help team members thrive  – inside and outside of work hours – Garth focuses on mentoring, training and authentically connecting with each and every person at American Hat Makers. “Connection has always been important in my life,” he explained. “If we notice someone is struggling,  or we see fear or uncertainty growing among the team,  we address it. It is important to maintain open communication with our entire team.”

If nothing else, Garth wants everyone at the company to feel like they are appreciated, valued and trusted to make good choices for themselves and the business. Garth is not afraid of change and he wants to engender that spirit of innovation and fearlessness into the culture at American Hat Makers. When he first became partner he instituted a practice where anyone could make a decision that impacted the company up to $50. Since then, he has increased the limit to $500 with nothing but positive results. “When you are hired you are encouraged to try new things and we trust you to make independent decisions,” he said. “I believe this makes our team feel more connected, more confident and more fulfilled in their work environment.”

Ultimately, Garth is driven by a strong desire to stay true to his personal beliefs. Fortunately for the team at American Hat Makers, primary among them is to treat everyone kindly and, as he puts it, “to love them up.”

We hope you feel that love when you wear a hat from American Hat Makers.

 

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Jamie Foxx

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We have covered so many celebrity heads and Jamie Foxx was an amazing addition to our list. We met him at the GBK Gifting Suite: Oscars held at the London Hotel West Hollywood at Beverly Hills. It was a amazing having him walk down the wall with excitement and say “Ohh look at the hats!”

Jamie Foxx Summit Ashbury Hats American Hat Makers

He came into our booth with his daughter, Annalise Bishop. Annalise fell in love with the Wisdom hat, designed by Adam Rose for American Hat Makers. Soon Jamie had a matching Wisdom hat on and he started flapping his arms like he was an owl. He was so thrilled and had a ginormous smile on his face.

Jamie Foxx American Hat Makers Wisdom Hat Annalise Bishop

Then he started trying on different hats and with each hat he portrayed a different personality and pose. We where so honored to witness his excitement for our hats. “What great product!, I love these hats!, their amazing!”.

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Jamie left with a Summit hat. Annalise left our booth with a Wisdom hat that she didn’t take off the whole night.

Jamie Fox with Daughter Annalise Bishop wearing Wisdom hat by American Hat Makers

The Wisdom Hat that Annalise took home and Jamie tried on is not just an Owl Hat. Designed by Adam Rose owner of Fallen Owl Tattoo Studio in Denver here is the story behind the “Wisdom” or as most call it the “Owl Hat”.

American Hat Makers continue to push creativity and design in the world of hat making. It’s a joint collaboration from their exceptional team to create/sew/assemble that has been etched by designer Adam Rose. The Team then cuts leather and sews into a top hat, then airbrushed on leather, laser engrave owl face, assembles eyes/eyelids and feathers to create a masterpiece called the “Wisdom” Owl Hat.

In 2015, American Hat Makers partnered with tattoo artist, Adam Rose. As artist and owner of Fallen Owl Tattoo Studio in Denver all hats in Adam Rose’s line are directly inspired by his tattoos and artwork. Public response to Rose’s initial release was immensely positive and we couldn’t be happier with the results. All hats in Adam’s line are 100% American made, hand painted, and laser etched with the highest quality materials available.

American Hat Makers agreed that for every owl hat sold ( ‘Wisdom’ ), $5.00 will be donated to a charity of Adam’s choice. Nature’s Educators has been another amazing charity cares for and educates the public with non releasable birds of prey. For Fallen Owl it was a perfect fit.

American Hat Makers ships worldwide. To preview the full line go to http://www.americanhatmakers.com  To see more of Adam Rose’s work and inspiration go to http://www.FallenOwlTattoo.com

We where so happy to see Jamie and Annalise be so excited for our new Wisdom hat. For us it’s always exciting to see a hat lover be so excited about our hats, especially if it’s Jamie Fox.

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American Hat Makers Top Designer Merry-Lee Rae winner of Saul Bell Design Award 2014

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Merry-Lee Rae (Watrous) One our Top Designers at American Hat Makers

 

Merry-Lee Rae- I love being with my family. My extraordinary husband and my amazing, gifted daughter. My horses, becoming a child in their presence and simply experiencing them in all of their profound perfection. I also have been designing hats for my husband’s business. Something new for me, and I am having a blast! I love learning new things; I thrive on a good challenge. Traveling, but after all home is best!

 


Merry-Lee Rae (Watrous) is a world renowned cloisonné artist. Merry-Lee has recently begun to contribute her artistic talents to the leather medium, and gratefully to our hats in particular. Her innovative designs and metal work make up an impressive part of both our Steampunk and Ashbury brands. Her 40+ years of artistic creations bring into play an amazing addition to this new (for her) medium. Merry-Lee’s cloisonné can be viewed at www.merryleerae.com

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Hat Collection Merry Lee Designed:

Draco Hat  “How sharper than a serpent’s tooth…?” From the depths of time itself comes an all-leather masterpiece of fierce design and regal pedigree. Our Draco asks nothing more from its wearer than 100% boldness, as that’s what it presents to the world. Hand-worked dragon-scale pattern, scalloped leather band, powerful wing accent and serpentine eye all come together to speak of battles yet to win and skies to seek aloft. Available in black and brown, to match almost any mood, the Draco is a solid beauty. Water-treated, like our other offerings; however the wing itself holds its shape best when kept as dry as the dragon’s breath. Buy the Draco today, wear it to your next gathering, and utter not a sound. Let this beauty do the roaring for you.

Comes in Black/Brown Leather
http://www.headnhome.com/draco.html

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Evil Within

Kraken Hat –From the depths of the seas and hearts of Steampunk lovers everywhere comes The Kraken. The airbrushed artwork covers a full three-quarters of the crown, while a beveled hatband rises ominously to reveal the eye of the beast itself. Our best-selling new hat, THE KRAKEN offers old world elegance, mid-crown suave and a hint of danger lurking just beneath the surface.

Comes in Black/Brown Leather

http://www.headnhome.com/kraken.html

Kraken

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Sprocket– When it comes to clockwork precision, THE SPROCKET is spot on. Laser-cut leather and engraving with an airbrushed design add elegance, style and mechanical beauty to this topper. Accented with a dual-colored, beveled-edge band and gear concho, this hat is perfect for Steampunk events, cosplay or simply topping off that weekend outfit.

http://www.headnhome.com/sprocket.html

 Sprocket

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Spat in the Hat Wine (Angle View)

Spat in the Hat Cocoa (Angle View)

Spat in the Hat Coffee (Angle View)

 

Boundary

Marlow Brown - Metallic Band

 

Eureka

 

Eureka Brick (Angle View)

Eureka Electric (Angle View)

Eureka Olive (Angle View)

Humboldt

Mendocino Wine

Sonoma Rustic

Strut

Strut Copper Angle View

 

Opal

 

Opal Copper Angle View