2017 has already been a big year for American Hat Makers. On top of all of the fun and success we’ve had, our fearless leader Garth Watrous was just elected President of The Headwear Association!
Originally founded in 1908 in New York City, The Headwear Association is the oldest trade association in the fashion industry, and is dedicated to promoting hats and the headwear industry throughout the world, and to foster goodwill and fellowship among those engaged in the headwear industry.
Garth was previously the Vice President of THA, and was nominated for President by Todd Gardner of Dorfman Pacific hat company for his forward thinking ideals and progressive mindset. In his new position, Garth is dedicated to steadily driving the hat industry forward, and uniting the leaders of the Headwear Association.
He plans on revitalizing the hat industry, making it younger, hipper, and more accessible through the use of social media and influential bloggers. The continued partnership with wonderful publicist Jill Hammer of HammerINK will insure that the Headwear Association’s name is at the forefront of fashion outlets and magazines worldwide.
Garth wants it known just how excited he is about the nomination, saying that it feels amazing that people have taken notice of his hard work and commitment to the headwear industry, and that he feels very appreciated. Here’s to a successful term as president!
Our latest venture in philanthropy, Hats for American Heroes is the result of one simple question. One evening, Garth and Hannah Watrous and their daughter Leilani were having a typical family dinner. Throughout the course of conversation, Leilani brought up a very important question. Why is it that when servicemen and women return from their service, they seem to be forgotten and their selfless acts left unacknowledged? After hearing this, the Watrous’s have set out to do anything and everything they can to give back to those who have given everything.
Garth and Hannah were awarded Challenge Coins to commemorate their efforts towards veterans.
They contacted American Dream U to inquire about any ways that they could be of service to our veterans. American Dream U is a non-profit dedicated to helping our military get the education and access to resources they need to find their dream job or to start a business of their own. American Dream U then invited Garth and Hannah to Washington D.C where they were given the opportunity to tour the Walter Reed National Military Medical Center, and later attend an event put on by American Dream U where Garth had the opportunity to speak in front of a captivated audience of veterans, discussing entrepreneurial advice and aspects of business. Afterward, Garth and Hannah insured that each and every veteran was able to walk away with a hat of their choice.
This event was the first of many opportunities to give back to our veterans. Stay tuned for more like this one!
It’s not too often we hear stories of true, genuine American heroes. Command Master Chief Navy SEAL Steve Viola is one such hero. He’s a man that has seen just about everything and overcome every variety of challenge that life has posed him with. Overcoming these issues, Steve says, is all about how you approach them.
Garth, Hannah and Steve at Steve’s 30 year retirement ceremony.
There’s two ways to do something. The right way, or again. In Steve’s eyes, failures are not a bad thing. They are instead an opportunity to learn and improve. It’s all about humbleness. The ability to analyze and learn from your mistakes is what separates the achievers from those who merely try. Although highly decorated, Steve’s path to heroism was not without obstacles. Initially, Steve desired to do a 2 year service and return to college, however during his term a friend convinced him to attend BUD/S or Basic Underwater Demolitions/SEAL training. After a grueling 6 weeks of SEAL training, Steve failed the running test by only two seconds. Determined to prove himself, he returned 6 months later, only to fail the water treading test. You know what they say, the third time’s the charm. After finally passing BUD/S, Steve was deployed in the Gulf War. Sometime during his service, he was recommended to attend the Green Beret Medic School. During his attendance there, he failed the final exam by only a few points. This meant he had to repeat the course from day 1. Steve doesn’t look at the setbacks as detrimental however, instead viewing them as beneficial. Steve says that repeating all of the training for BUD/S and the Green Beret Medic School only made him better at it because he had been practicing it for so long.
Steve says that your failures do not define you. He comes from a community where the difficult is done immediately, and the impossible is done by appointment. Everyone is a work in progress and learning from your mistakes is what gives us the ability to improve ourselves. In his words, his primary mission is to help everyone willing to improve to succeed in life. Take it from someone who’s seen everything and overcome countless adversities, if you have a capable attitude you will see results!
At American Hat Makers, we believe in giving back to our community. It is not only a core belief of ours, it is written into our mission statement:
At American Hat makers our mission is to produce distinctive hats while treating our customers and employees with compassion and integrity and bettering our community through service and philanthropy.
Recently, our American Hat Makers family has been asking ourselves:
“What can we do to make a difference in the lives of American service men and women?”
As part of our ongoing dedication to bettering our community, American Hat Makers is proud to announce a new initiative, Hats for American Heroes.
Decorated serviceman Audie Murphy
The purpose of Hats for American Heroes is to give back in the best way we can to those who have given – and continue to give – their all for us. We want to do anything and everything we can to the men and women in uniform – both active military and veterans.
U.S Air Force Veteran and founder of the Make-a-Wish foundation, Frank Shankwitz.
Did you know:
According to the U.S. Census Bureau, there are 21.8 million veterans of the U.S. armed forces as of 2014, and approximately 10 percent of them are women.
California has the highest number of veteran residents, with 2 million, followed by Texas and Florida, each with 1.6 million.
According to the Department of Veteran’s Affairs, as many as 20 percent of troops who served in Iraq or Afghanistan since 2001 have come home and reported having PTSD.
The Bureau of Labor Statistics states that in 2013 there were 722,000 unemployed veterans.
To that end, through Hats for American Heroes, American Hat Makers will:
Donate hats to America’s heroes through community events and charitable giving opportunities.
Donate financially to reputable organizations that support our service members and veterans.
Offer employment opportunities to America’s military personnel and their families.
Hannah & Garth Watrous attending Master Chief Navy Seal Steve Viola 30 year retirement ceremony as a notable Navy Seal with several accolades.
We want to show support and gratitude for those on active duty, retired veterans, and the wounded, injured, or sick. We hope that our efforts will not only help our heroes, but also inspire others to volunteer, donate, and support the men and women who so selflessly put their lives on the line for our freedoms.
Please join us as we salute and give thanks to our American Heroes!
Written by Jessica Johnson for American Hat Makers
Are you looking to revitalize your sales with unique, high-quality products? For over 40 years, family owned American Hat Makers has offered superior quality and design across seven product lines. Our hats are proudly cut and sewn by hand in our 17,000 sq. foot facility in Watsonville, California, with attention down to the last detail. We stand confidently behind each and every item we make, and offer a lifetime guarantee on our entire line of products. At American Hat Makers our mission is to provide our customers with distinctive, one-of-a-kind, artisan hats cut and sewn by hand with the finest materials. Above and beyond the creation of superior products, we are dedicated to treating our customers, and employees with compassion, integrity, and a commitment to bettering our community through service, philanthropy, and open-hearted-ness.
American Hat Makers is currently in a period of hyper growth. We recently moved facilities, into a building 3x larger than our previous site. We want to take this opportunity to reach out and make new relationships with retail and wholesale partners, so that everyone may share and benefit from this growth.
All of our hats are assembled in house, allowing for a close eye to be kept on quality and consistency. We offer a lifetime guarantee on any product we manufacture, because they truly do last a lifetime. American Hat Makers offers an unconditional buyback program on any stock not sold, so there is no risk! If some of our hats do not sell, simply let us know and we will buy them back! With no dead inventory, there truly is no risk to buying American Hat Makers.
The world of American Hat Makers is far reaching. Our styles have been seen on the heads of countless celebrities and been featured in major motion pictures. This is a formal invitation for you to take the next leap that will push your business to the next level! We want to help you start selling a significant volume of the worlds highest quality hats with some of the highest margins anywhere!
We hear about daring and brave people all the time. While there are a lot of true badasses out there in the world, it takes a special kind of person to deliberately plummet out of a plane from 12,000 feet. That’s something most people won’t even think about doing, let alone doing twice…or three times…or 6400+ times. Introducing Ben Lowe.
Ben is more than just a professional skydiver. Recognizable by the Mohawk haircut that he first received at age 8, Ben is a respected skydiving instructor who is dedicated to his students and growing the sport. Though his appearance suggests a rebel, he is a very approachable person who holds multiple USPA ratings, is an FAA Master Rigger, TonySuits Wingsuit Examiner and a Strong Enterprises and United Parachute Technologies Tandem Instructor Examiner. In 2012, his commitment to skydiving instruction earned him USPA’s Chesley H. Judy Safety Award. He’s even written a children’s book, “The Summer I Became a Skydiver.” Lowe is now using his years of experience to run Skydive Canyonlands in Moab, Utah, with Melissa Lowe.
Melissa BASE jumping Perrine Bridge-by Luanne Horting
Melissa and Ben over Mexico-by Javier Ortiz
Melissa Lowe is an AFF Instructor, Pro Rating, the co-creator of 4-way VFS, author of Sugar Alpha, and has 11 world records and a bunch of medals from USPA Nationals. Her world records include:
2003 –16-Way Women’s Vertical World Record
2004 – 42-Way Vertical World Record
2005 – 18-Way Women’s Vertical World Record
2005 – 151-Way JFTC Women’s RW World Record
2007 – 20-Way Women’s Vertical World Record
2007 – 69-Way Vertical World Record
2009 – 108-Way Vertical World Record
2010 – 41-Way Women’s Vertical World Record
2011 – 9-Way Women’s Wingsuit National Record (Unofficial World Record)
2012 – 138-Way Vertical World Record
2013 – 63-Way Women’s Vertical World Record
Melissa at the Women’s World Record Camp, Skydive Chicago- by Valentina Solis
Our good pal Adam Rose of Fallen Owl Tattoo has had the pleasure of calling Ben and Melissa friends over the past years. He reminisces of the time they met fondly. Adam was learning all the in’s and out’s of skydiving from Denver Broncos Skydiving team member Cody Irby. Cody mentioned that his roommates were “good” skydivers, but Adam didn’t realize to what caliber until he noticed that the person on the large skydiving poster on the wall was the same person serving him dinner! When Adam commented on it, Melissa stood up and proclaimed, “Yeah, but I have more world records!”
Ben rocks his limited edition “Hootie” designed by Adam Rose.
The Lowe’s and American Hat Makers share very similar philosophies when it comes to running not just business, but any aspect of life. The Lowe’s are dedicated to improving the world around them, and they do that through skydiving. Recently, Ben and Adam have been working together on a charity event in which sick children will be given temporary tattoos so that they too can look like badass skydivers!
Hardly a more powerful term has ever been coined. Hearing Rock and Roll can conjure images of leather, pyrotechnics, and powerful motorcycles, however these are not the only things that define Rock and Roll. At its core, Rock and Roll is the spirit and drive that all passionate musicians pour into their music. To be a part of such a free-spirited and rip-roaring genre would require equally powerful musicians.
Steven Tyler is an American singer-songwriter, multi-instrumentalist, and former television music competition judge, best known as the lead singer of the Boston-based rock band Aerosmith, in which he also plays the harmonica, and occasional piano and percussion. He is known as the “Demon of Screamin'” due to his high screams and his wide vocal range. He is also known for his on-stage acrobatics. During his high-energy performances, Tyler usually dresses in bright, colorful outfits with his trademark scarves hanging from his microphone stand.
Alice Cooper is an American singer, songwriter, and actor whose career spans over five decades. With his distinctive raspy voice and a stage show that features guillotines, electric chairs, fake blood, deadly snakes, baby dolls, and dueling swords, Cooper is considered by music journalists and peers alike to be “The Godfather of Shock Rock”. He has drawn equally from horror films, vaudeville, and garage rock to pioneer a macabre and theatrical brand of rock designed to shock people.
Vincent Paul Abbott, also known as Vinnie Paul, is an American professional drummer and producer who is best known for being a former member, and co-founder, of the heavy metal band Pantera. He is currently a member of supergroup Hellyeah. He also co-founded the heavy metal band Damageplan in 2003 with his late younger brother, Dimebag Darrell.
Joseph Thomas “Joe” Elliott is an English singer-songwriter and musician, best known as the lead singer of the English rock band Def Leppard. He has also been the lead singer of the David Bowie tribute band the Cybernauts and the Mott the Hoople cover band Down ‘n’ Outz. He is one of the two original members of Def Leppard and one of the three to perform on every Def Leppard album.
Ron “Bumblefoot” Thal wearing a limited edition Plainsman.
RonBlumenthal, better known by his stage name Ron “Bumblefoot” Thal, is an American guitarist, songwriter, recording artist and producer. He adopted his nickname from the bacterial infection of the same name, which he learned about while helping his wife study for her veterinary exams. The name went from being just the name of an album, to the name of a record label, to a band name, to eventually his name as a solo artist. He was one of two lead guitarists in Guns N’ Roses from 2006 until 2014 and performed on their sixth studio album Chinese Democracy.
James William Durbin is an American singer and guitarist from Santa Cruz, California who finished in fourth place on the tenth season of American Idol. Durbin is currently the lead singer for the heavy metal band, Quiet Riot. He was the lead singer in a band called Hollywood Scars, where he went by the stage name of Jimmy Levox. Influenced by bands such as Metallica, Pantera, Judas Priest, Dream Theater, Guns N’ Roses, Iron Maiden and Motley Crue, Hollywood Scars drew their inspiration from the glitz, glam, and decadence of Hollywood’s Sunset Strip in the 1980s and early 1990s. The band released a single entitled “Under The Cherry Tree”.
Todd Ögren-Brooks is the ultra talented keyboardist for the band Rival Sons. Rival Sons is an American rock band from Long Beach, California. Rival Sons was formed in 2009 from the ashes of guitarist Scott Holiday’s previous band Black Summer Crush (which featured Michael Miley on drums and Robin Everhart on bass). The band took shape when singer Jay Buchanan was persuaded to come in as vocalist on the re-recording of Before the Fire. The band currently features bassist Dave Beste after Robin Everhart left in August 2013. They are currently signed to Earache Records. In September 2013 Rival Sons supported Sammy Hagar across the US then played Hard Rock Vegas in December and started the New Year by headlining a street party in their hometown of Long Beach. Rival Sons toured the United Kingdom from March to April 2015 as well as playing the main stage at Download Festival in 2016. In October 2015 they recorded their fifth album Hollow Bones again with Dave Cobb in just three weeks. The album was released July 2016. After the recording they toured with Deep Purple in Europe. In 2016 they toured as main support for the entire Black Sabbath farewell world tour lasting the entire run.
Dave Yaden is a producer, songwriter and actor, he has co-written songs on records by Tyler Hilton, Josh Kelley, Josh Hoge, Curtis Peoples, and Lady Antebellum. Dave cut his teeth in the LA music scene playing in a number of bands while attending USC. He signed a record contract with Atlantic Records alongside singer-songwriter Joe Firstman. With Joe, he toured the country, opening for everyone from Sheryl Crow to Michelle Branch to Willie Nelson. He has recorded and performed with Josh Kelley, cowritten many songs on Josh’s records and played on his hit Amazing, featuring a prominent wurlitzer solo by Dave. He has appeared numerous times on a number of national television shows including Good Morning America, CDUSA, The Ellen Degeneres Show, The Tonight Show, MTVs TRL, and Late night with Carson Daly.
Kenny Kweens is an American musician who is best known for his nine-year tenure as bassist in the hard rock band Beautiful Creatures In 2009, Kweens left the group and joined L.A Guns (fronted by Phil Lewis), replacing previous bassist Scott Griffin. However, in 2011, Kweens departed, replaced by Griffin. On September 22, 2014, it was announced that Griffin had once again departed the band, and Kweens rejoined the band. Prior to joining Beautiful Creatures, Kweens was a member of Shake the Faith, No. 9, Diamond Star Halo and Melody Black while in 2008 he formed his own solo project titled Villains of Vaudeville.
Steven Scott “Steve” Harwell is an American musician who is best known as the lead vocalist for the band Smash Mouth. Smash Mouth is an American rock band from San Jose, California. The band was formed in 1994, and was originally composed of Steve Harwell (vocals), Kevin Coleman (drums), Greg Camp (guitar), and Paul De Lisle (bass). They are known for songs such as “Walkin’ on the Sun” (1997), “All-Star” (1999), and a cover of The Monkees’ “I’m a Believer” (2001), the latter two of which were featured on the soundtrack for the animated film Shrek.
The power of Rock N’ Roll is far reaching and intoxicating! Once you travel down the road of rock, you’ll never look back!
Here at American Hat Makers, no head is too big! We offer a variety of sizes that guarantee we have a hat that will fit you. Finding the size that’s right for you is such an important part of getting a comfortable hat. Follow these directions and you’ll have an accurate measurement of the circumference of your head!
What you’ll need is a 3-foot length of ribbon or string, and a standard tape measure. First, take the length of ribbon and place it an 1/8 inch above your ear.
Next, bring the other end of the ribbon around your head until the two ends touch. Grab where the ribbon measurement ends, and get your tape measure.
Lastly, find a table where you can lay down the ribbon and measure the length. The length of the ribbon will tell you the circumference of your head, making it easier to narrow down a comfortable size!
Here at American Hat Makers we manufacture a line of hats for any occasion. Our SolAir Hats brand is our line of the finest quality sun hats available. Who doesn’t love spending time soaking up the sun? I don’t know about you, but I’m most at home with my feet in the sand and a good book to read. As important as it is to relax and enjoy the beauty of nature, it’s more important to keep yourself protected from the suns harmful rays. SolAir Hats can help.
One in five Americans will develop skin cancer in the course of a lifetime. Over the past three decades, more people have had skin cancer than all other cancers combined. Between 40 and 50 percent of Americans who live to age 65 will have either basal cell carcinoma or squamous cell carcinoma at least once. When you take these facts into account, it’s not difficult to see just how important it is to take care of your skin! Wearing a wide-brimmed hat is essential for safely enjoying the outdoors.
When you’re protecting yourself from the suns rays, not just any hat will do. You need one of the finest sun hats available. SolAir Hats have a UPF 50+ rating, guaranteeing that the suns harmful UV rays are blocked out. The crown of each SolAir Hat utilizes a durable, breathable mesh to give the hat breathability, insuring you stay cool. The waterproofed suede and top grain leather used in the brim and top of the hat repel rain, mist, and sea spray, allowing these hats to follow you anywhere!
We’d love to take some time to highlight one of our wonderful hat ambassadors! If the Steampunk world was personified into the body and soul of a single person, that person would be Doc Phineas! There’s hardly a more distinct character than he.
Doc Phineas has an intriguing story for any day of the week! In fact, he’s probably runner-up for Most Interesting Man in the World! Doc is a seasoned world traveler, with experiences in 92 countries around the globe. He is a veteran actor who has starred in 15 Hollywood motion pictures. During his college years in the SF Bay Area he wrote, scored and produced 18 Broadway style shows which were produced at the Grace Church in San Jose, CA where he was Youth Minister. On top of this, he has produced 3 musical CD’s, authored 5 books, and has been teaching for over 45 years.
It seems that since birth, even, Doc Phineas has had an affinity for artistic performance. At the age of 3, he went into full on dance lessons, tap, ballet, gymnastics, singing, violin, piano, and drum lessons. Every weekend his mother took him to do fancy dancing at Buffalo ranch in Akron, Oklahoma. From ages 5 to 8 he appeared as a regular tap dancer on the Pinky Lee Show on television, with appearances on Howdy Doody, the Mickey Mouse Club. He even made guest appearances on The Lone Ranger, Jungle Jim. As he got older his piano skills really developed and he could play old fashioned rinky tink piano tunes. As a young teenager he was dressed up in a bowler and spatz and even a fake moustache, knocking out the tunes at the Long Branch Saloon in Dodge City, Kansas where they filmed Gunsmoke. Doc Phineas claims that he adopted the style known as Steampunk as early as the 1950’s!
He soon landed a full scholarship to attend UC Berkeley and relocated to San Francisco, where he worked 3 jobs and produced broadway style shows for the children at a local church, where he was a youth minister. When he completed his BA degree he got a scholarship to study in India. He then headed off to India where he studied yoga under the tutelage of the great Indian saint Sri Anandamayi Ma. He completed his MCE at Madras University, and headed back to Berkeley to continue work on his Ph.D. He was very thin being 6 ft tall and when he returned from India he weighed only 105 lbs as he had gone through famine there. When he was walking in San Francisco one day in long flowing Indian clothing, the fashion diva Sabina saw him and signed him into her agency as a male model. He became a celebrated male model working for House of Dior in Paris and the house model of I Magnin in San Francisco appearing in GQ magazine and on fashion runways all over the world.
His cousin was on her way to Hollywood to appear on Police Woman and St. Elsewhere so she took him to Hollywood and he ended up with parts on Young and Restless, and was featured in OOKid, Alexa, Out For Blood, Oakbay, Ardvarks, and Batman Forever. He was also working as a set designer and consequently ended up doing designing for Bette Davis, Doris Day, Barbara Streisand, and Michael Jackson for their homes. One night at a party for Wolfgang Puck, he met Tony Curtis. They became such great friends, Tony invited Doc to be on his production team and he worked with him on the last films of his life. He always plays characters that are like Steampunks and old characters in a Western city; the piano player in a bar, the old shop keeper in a western town. Tony asked Doc to move to Las Vegas so they could keep working together . In the year 2000 he had finished his Ph.D. at London University, Shefferton College, so he continued working in productions and teaching in the Las Vegas area. As a member of the Single Action Shooting Society he continued to work on Old Time Movies out at Bonnie Springs Ranch and Calico Ghost Town. Five years ago, he noticed the transformation of some of his students at UNLV to Victorian clothes, top hats, monocles and goggles. He told them he had been wearing that attire since he was a boy. They begged him to sponsor the Steampunk Group at UNLV they told him they couldn’t find one faculty member to back them up, that people laughed at them and they weren’t really welcome at Renaissance Faire…they loved this genre of fiction but they felt sad and alone. He decided it was time to resurrect Dr. Phineas, a character he had once played.
He was named President of the Steampunk Guild and they got organized so that they could have meetings, learn more about garb, enjoy tea and conversation with eachother, work on wonderful inventions, and travel to archeological sites and digs all over the world including Valley of the Kings in Egypt! Without Doc Phineas’ drive and dedication to the fashion subgenre, who knows where the world of Steampunk would be!