Another Successful “Hat Day In The Sun” Free Hats!

June 27, 2017American Hat Makers Leave a comment

American Hat Makers 10th annual Hat Day In The Sun was another success! We gave away 375 hats! It was so amazing seeing a huge line of people waiting patiently for a Free American Hat Makers Hat. The parking lots all around us where to their full capacity. Everyone was rushing over to get their free hat. Thankfully there was enough hats for everyone waiting. Here is a little video of what it looked like…

We want to give a HUGE shout out to the press for spreading the word, attending our event, and writing a lovely follow up post after the event! We are so thankful. Check out their amazing articles…

Also a huge thank you to the major of watsonville Lowell Hurst for showing up and being a part of our event! We where so honored to have you.

Shout out to the Ella’s at the Airport girls for always showing us their support and attending our event.

and most importantly shout out to our AMAZING customers!

If you want to know more about how to prevent skin cancer click here for some tips.

Don’t forget to follow us on Social Media for our next huge event. You might not want to miss it 😉

108th Annual Headwear Association Dinner

April 19, 2016American Hat Makers Leave a comment

American Hat Makers attended the 108th Annual Head Wear Association Dinner! The Headwear Association is the oldest association in the hat trade, and in fact, the oldest of its kind in the world. Their mission is to promote hat wearing, the headwear industry throughout the world, and foster goodwill and fellowship among those engaged in the headwear industry. Held at The Loeb Boathouse, Central Park! The evening started with a business meeting, cocktails, an amazing Fashion Show! It ended with an award ceremony and delicious dinner! The Retailer of the Year Award went to Tony Lippi from The Panama Hat Company. The 2016 Headwear Hall of Fame Inductees where, John Wayne, Usher, Justin Timberlake, Kate Hudson, Christina Aguilera, Hedy Lamarr. Be sure to save the date for next years 109th Annual Dinner on April 27th, 2017. Here are some captured moments of the 108th dinner…

Annual board meeting

The Headwear Association Board members

Millinery women showing off their fabulous hats at the 108th Annual dinner

Bob & Kim Broner owners of Broner Hats

Owners of Magid Hats

Magid Hats Family

Gia Skova in the San Tropez by Wallaroo Hat Company. Simply Breathtaking at The Loeb Boathouse at Central Park.

PR Jill Hammer and Hannah Watrous

Millinery Ladies, Evetta Petty

Kourtney Bush with San Diego Hat Company and Jim

Ellen Christine from New York

Angus and Agustino

Kathy Anderson

JJ Hatter Crew

Garth Watrous and Don Rongione from Bollman Hat Company

Updated 2016 Hall Of Fame Inductees

Past Headwear Association Dinners

Tony Lippi owner of The Panama Hat Company won Retailer of the Year

Arthur Gardner from Dorfman Pacific Company Inc. won the Ben Rosenthal Award

Todd and Arthur Gardner

Jen with Hats in the Belfry

Garth Watrous and Jill Hammer

Charles Rand and his wife

Darrin Santos Thank you for providing all these amazing photos and being an exceptional photographer every year!

Garth, Hannah, and Don Celebrating Agustino retiring this year after 30 years of designing hatbands in the industry.

Jerry Miller and his wife from Hat Co.

Agustino at work until May 31st. We are sad to see him leave

– American Hat Makers

Hat Day in the Sun 2014 – American Hat Makers Press Tour

August 17, 2015American Hat Makers Leave a comment

We couldn’t have made Hat Day in the Sun without the support of our local media. We are so lucky to have excellent journalists in Santa Cruz County!

A huge thank you to these talented and connected folks – especially for allowing us to drop in and give them hats the day before our event in Capitola Village on June 19th – to raise awareness of skin cancer prevention.

Here are some of the local press with Hannah Watrous, our VP of Marketing & Branding at American Hat Makers.

Jondi Gumz
Santa Cruz Sentinel
Scotts Valley

Rosemary Chalmers & Bill Graff
KSCO Radio
Santa Cruz

Noel Smith
Capitola Soquel Times
Aptos

Brian Williams
Register-Pajaronian
Watsonville

Capitola Hat Day in the Sun 2014 – Review from American Hat Makers

August 17, 2015American Hat Makers Leave a comment

What a day for hats!

American Hat Makers and Head’n Home celebrated national “Hat Day in the Sun” on June 19th in Capitola Village by giving out 400 hats to raise awareness for skin cancer and the importance of protecting your skin.

We were part of a national public awareness campaign from The Headwear Association – the largest and most prestigious hat organization. We were grateful that Dorfman Pacific in Stockton donated hats so we could give out so many to our local community.

And we gave out 400 hats! The line was nearly down to Zelda’s Resturant at one point — and there were 70 people in line by 1:30p.

According to Hannah Watrous, VP of Marketing and Branding for American Hat Makers (and organizer of the event), “It wasn’t about giving away free hats. It was about educating our kids about the dangers of skin cancer– really relevant in a beach community.”

The true meaning of this event became apparent and so important once we started hearing stories people shared about their own experiences with skin cancer – from a husband who is currently undergoing chemotherapy for skin cancer (he did receive a hat!) to someone showing us her melanoma scars. We couldn’t be more grateful to be able to share our hats with the local community.

Hannah was overjoyed “hearing the different stories of the survivors…it was priceless!”

We even met visitors from San Jose who are now enjoying our hats.

The Jr. Guards supported our event, too – since Hannah’s daughter is part of the team, “I still receive appreciation from not only the parents of the guards but the children/teenagers genuinely appreciate their Sun Hat!

I can’t wait until next year!!”

Neither can we.

Here’s some of our Press from the event:

We made the front page of the local section in the Santa Cruz Sectional: http://www.santacruzsentinel.com/localnews/ci_25997736/capitola-enjoys-hat-day-sun

We also received generous coverage here, too – thanks to everyone!

http://www.santacruzsentinel.com/capitola/ci_25930363/free-sun-hats-june-19-capitola

http://www.santacruzwaves.com/local-loop/american-hat-makers-sponsor-national-hat-day-in-the-sun-on-june-19/

http://www.contracostatimes.com/california/ci_25930363/free-sun-hats-june-19-capitola

http://aromas.crwe-pr.com/blog/2014/06/20/capitola-enjoys-hat-day-in-the-sun/

http://www.santacruz.com/hat-day-in-the-sun-e2114391

http://santacruz.patch.com/groups/events/p/hat-day-in-the-sun–free-hats-in-capitola-village

http://events.kionrightnow.com/Hat_Day_in_the_Sun_FREE…

http://eventful.com/capitola/events/hat-day-sun-free-hats-prevent-skin-cancer-/E0-001-071501755-2

http://www.gtweekly.com/index.php/santa-cruz-arts-entertainment-lifestyles/events-calendar...

Hat Day in the Sun – Q&A with Hannah Watrous:

August 17, 2015American Hat Makers Leave a comment

As you know, American Hat Makers are sponsoring Hat Day in the Sun this Thursday, June 19th, in Capitola. We are giving away over 300 sun protective hats – to raise awareness for skin cancer prevention – presently, the most common cancer in the U.S.

This is a national public awareness campaign created by The Headwear Association and the first time this event will be held in Santa Cruz County.

Hannah Watrous, our VP of Brand and Marketing, is heading up the event. She’s an avid sponsor and supporter of charity events – especially if they help the local community.

We caught up with Hannah (and previewed her fabulous hat for the day) to get her thoughts about why this event is important to bring to Santa Cruz County.

According to Hannah, “Any beach community tends to expose their body to sun naturally. Hats are a great way to protect your head and face.”

What does she hope to gain by this event?

“We want to educate everyone about skin cancer prevention. We also want the community to know that American Hat Makers, the premier hat company, is local and can provide headwear for any experience — whether you are golfing, paddle boarding or going out dancing!”

What do you love about this event?

“We love connecting with the locals while giving away free hats. We are always looking for ways to make a difference and support the community.”

Head’n Home Hats, parent company of American Hat Makers, is a family-owned and operated premier cut and sew hat-making company for founded in 1978 by Gary Watrous. All of American Hat Makers headwear are guaranteed for life, custom fitted and handmade in Watsonville, California using the finest American leather and materials. Their men’s and women’s hats are renowned for their unsurpassed quality, attention to detail, and unique designs. For more information, visit headnhome.com.

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The Headware Association

Another Successful “Hat Day In The Sun” Free Hats!

REGISTER-PAJARONIAN

SANTA CRUZ SENTINEL

@WATSONVILLECITY (on Facebook)

108th Annual Headwear Association Dinner

Hat Day in the Sun 2014 – American Hat Makers Press Tour

Capitola Hat Day in the Sun 2014 – Review from American Hat Makers

Hat Day in the Sun – Q&A with Hannah Watrous: