Hannah Bertollini Watrous

One of the first things you notice about Hannah Bertollini Watrous is the warmth of her smile. Most likely the second will be the warmth of her hug, because whether she is meeting you for the first, or fifty-first, time she will greet you like you are a long lost friend.

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Its that open joy that drives Hannahs work as the Global Brand Marketing Manager for Watsonville-based American Hat Makers.  Hannah is an integral piece of the family business (Husband Garth is the son of Founder Gary Watrous), whose mission is, Having fun, laughing often, and honoring everyone’s unique strengths.

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When I first met Hannah it was not long after American Hat Makers had moved into their large warehouse near the Watsonville airport. What began as a one-man operation in her father-in-laws garage over 40 years ago has since grown to employ 50 positive and fun loving people who work together to produce the finest, most striking, handmade leather hats in the world.

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As Global Brand Marketing Manager, Hannah is tasked with promoting several unique brands under the American Hat Makers umbrella. This is no small task, as each line has its own distinct personality. Her work takes her all over the country, from the Sturgis Motorcycle Rally in South Dakota, to high-end trade shows in Las Vegas and New York.

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Regardless of how many miles she is logging, Hannahs priority is family first and foremost. I love that my beautiful daughters (Gianna, 23 and Leilani, 16) have the courage to follow their dreams, take risks, and fall short. They both love deeply, are knowledgeable, athletic, nurturing, humorous, and part of the next generation of entrepreneurs who will make a difference in our community,she said.

dsc_0052As far as her marriage is concerned, Hannah clearly loves working with her husband Garth as much as she loves him. We really complement each other. Im proud of the fact that we work so hard on our relationship so that our girls are able to see what a healthy relationship looks like – to be respected, loved, and enjoy life to the fullest!”  

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Clean and sober for over 18 years, Hannah is now addicted to living life fully present and finding love and laughter in every day. Her dedication to enjoying life is evident in every aspect of her being. With her guidance, American Hat Makers dedicates as much to the fulfillment of their employees as they do to making amazing hats. She and Garth mentor employees, provide monthly themed breakfasts and lunches and Keep it Weird days (where everyone dresses up and laughter and smiles abound!) They work to encourage each and every employee to become their highest selves and fulfill their dreams.

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One of the things Hannah feels most strongly about is helping the community. I know we are fortunate to live a charmed life and it feels exceptionally good for my family to be able to give to those in need.

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Whether it is through American Hat Makersannual Hat Day in the Sun event, where they give away hundreds of hats and educate the community about protecting their faces from the sun, or by gifting beanies and socks to the homeless each winter through their Headwear for the Homeless campaign, Hannah knows it is through giving that we receive much more.

I used to really worry about what others thought of me,she said.  Now I feel incredible knowing I work hard at keeping my side of the street clean and discovering how I can be the best me, and finding ways to impact our world in a positive way. There’s not a doubt in my mind that I can make a difference. I have an abundance of Faith in the outcome.IMG_0625.jpg

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Voodoo Hatter!

Voodoo Hatter goes to lengths unseen to deliver the ultimate in handmade leather top hats. 19th Century style infused with fierce sensibility and a touch of dark energy make our Voodoo Top Hats essential to your subversive lifestyle.

 

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The Caliber in red, black, cigar, and rattlesnake.

 

From hard-kicking rocker to brazen biker or neo-noir grifter, you will make a definitive statement wherever you go. We designed these bad asses to be the kinds of hats you can become known for wearing. Formed out of black or brown full-grain smooth leather, our toppers are built to last. The new additions feature remarkable airbrushed, laser engraved designs and eye catching rattlesnake skin overlay.

 

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The Skull N Roses (design by Adam Rose)

 

Adam Rose of Fallen Owl Tattoo is an amazing tattoo artist who sends us his designs to be used in the production of our hats!

 

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The Silver Skull (design by Adam Rose)

 

These styles utilize state-of-the-art laser engraving and airbrushing techniques to perfectly recreate Adam’s absolutely stunning works of art.

 

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The Cocktailer (design by Adam Rose)

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Shipwrecked (design by Adam Rose)

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Balance (design by Adam Rose)

 

Voodoo Hatter lives for biker rallies! Whether it’s the Lone Star rally in Galveston, Texas or the world famous Sturgis Motorcycle Rally we love absolutely tearing it up with our fans and having a great time.This year’s rallies were especially great. As we attend more and more rallies, Voodoo Hatter becomes more and more recognizable among the community and being able to experience that first hand is incredible!

 

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Downtown Sturgis 2016

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Enjoying Sturgis Motorcycle Rally

Voodoo Hatter is even respected among celebrities! We’re absolutely delighted to see such a wide range of stars enjoying our hats!

 

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Steven Tyler of Aerosmith looking absolutely characteristic in an El Dorado

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Elvis Nolasco of American Crime rocking an El Dorado

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Anastasia Baranova of Z Nation wearing an El Dorado.

It really isn’t hard to see why Voodoo Hatter is so well loved! When you put on a topper by Voodoo Hatter it invokes an adventurous spirit that’s sure to take you to new places! When it comes to Voodoo Hatter, the meek need not apply!

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2016 PBR World Finals!

American Hat Makers is partnering with the Professional Bull Riders at World Finals. We are one of the main sponsors of the event! You can find our booth at the PBR FanZone and Marketplace. Don’t miss out! The 2016 PBR World Finals that are widely regarded as being the “hottest ticket in town” during SEMA. We’ll be there October 29th-November 5th! We’ll be showcasing a lot of our hat styles so come check us out!

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Professional bull riding is a fierce, rough, and grueling sport with roots deeply imbedded in American culture. It’s America’s original extreme sport. The PBR has evolved into a captivating and adrenaline charged sporting event that features an all star cast of the greatest bull riders and bucking bulls in the world.

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South Point Arena
9777 S Las Vegas Blvd
Las Vegas, NV 89183

Schedule:

OCT. 29-31: BLUEDEF TOUR FINALS
OCT. 29-NOV 1: ULTIMATE FREESTYLE BULLFIGHTING
OCT. 29-31 AND NOV. 2-5: CHRIS SHIVERS MINI-BULLS WORLD FINALS
NOV. 1-5: ABBI WORLD FINALS
NOV. 2-6: BUILT FORD TOUGH WORLD FINALS

http://www.pbr.com

http://www.pbrworldfinals.com

http://www.southpointarena.com

PBR Fanzone and Marketplace located at: http://southpointarena.com/priefert-pavilion

 

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Website: http://www.headnhome.com/

Facebook: American Hat Makers

Instagram: American Hat Makers

Twitter: @americanhatter

 

Lone Star Rally 2016!

Nov 3 at 9 AM to Nov 6 at 10 PM

With bike, truck, jeep & classic car shows and free concerts on two stages, this year’s Lone Star Rally will be jam packed with entertainment for all ages, day and night, all weekend long, November 3-6, 2016. Known as the largest weekend rally in the country, this Texas size party is truly for those who live life wide open and ride hard. Bands will perform throughout the weekend at Saengerfest Park and at Beach Central Park. Rally goers can also shop ’til they drop at hundreds of vendors offering everything from motorcycle accessories and state-of-the-art after market parts to custom crafted jewelry and hand-tooled leather hats and other accessories throughout downtown Galveston and along the Seawall. Plus, they can check out the coolest new rides on two wheels and four, with legendary bike builders from across the nation showcasing their best in custom paint and design.

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“We come down here every year, I don’t think I’ve missed a year yet,” biker Larry Fuller says. This year he is showing off his favorite Harley Davidson. “It’s my second wife,” he laughs.

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Hundreds of thousands of riders will cross the causeway to Galveston Island for four days of non-stop entertainment. A large part of what makes the Lone Star Rally so unique is its setting. Rally goers take in some of them most spectacular waterfront riding available along the Gulf, coupled with the picturesque architecture and bike-only accessibility of Historic Downtown Galveston. The Island’s many delicious restaurants and unique boutiques also help to place the Lone Star Rally among the best-loved destination rallies in the country.

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This year won’t be American Hat Maker’s first time visiting Lone Star Rally. Last year we had a blast bringing you the absolute best quality, handmade hats and this year we aim to stun our customers with some interesting and unique new styles! This year our booth is going to be located on the corner of 21st & Strand St! We’re super excited to announce that this year we are sponsoring the amazing Jody Perewitz and are even more excited to get her some of our hats!

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Jody Perewitz has been around motorcycles all her life and has become very well-known throughout the motorcycle community for her knowledge of bikes and record-setting driving skills. Manager of Marketing for the nationally renowned Perewitz Cycle Fabrication of Halifax, MA, makers of award-winning customs, she’s also the fastest woman on an American V-Twin: She currently holds 8 Land Speed Records, one of which is a World Record.

 

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Jody shocked the land speed record community with her record smashing performance in her rookie season at the Bonneville Salt Flats in 2011 where she set a new land speed record. She literally propelled herself into the record books by being the fastest woman to ever ride an American V-Twin powered motorcyle over 200 mph!

 

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Her machine, 264, is powered by a 100ci V-Twin boasting a super strong Jim’s bottom end, helping the supercharged power plant produce over 230 hp’s!

 

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Don’t miss out on the Perewitz Paint show while you’re visiting the rally! This is an amazing display of custom paint from around the world where bikes will be judged in 3 classes including airbrush, artwork and best use of color with Best of Show receiving a one-of-a-kind Perewitz custom painted trophy.

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Don’t miss out on any of these awesome events or any of our new hat styles at this year’s Lone Star Rally! Galveston is the place to party, November 3-6, 2016. Visit LoneStarRally.com for the latest news and event happenings, and check out American Hat Maker’s social media accounts for updates regarding the rally! Don’t forget that we’re going to be located on the corner of 21st and Strand street!

Our Website: http://www.headnhome.com/

Facebook: American Hat Makers/ Voodoo Hatter

Twitter @americanhatter/@voodoohatter

Instagram: @americanhatmakers/@voodoohatter

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